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Displaying 145 - 180 of 1502 results

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Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Posted by: Creativepool Editorial
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Features

Icons as part of a visual identity

The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...

Posted by: Lark
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Features

Are the Streaming Wars Finally Over? #MediaMonth

For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on former BBC in-house agency Red Bee Creative

Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...

Posted by: Creativepool Editorial
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Inspiration

If You Can Dream It, You Can Stream It | #BehindTheIdea

SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Wonder Vision

Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...

Posted by: Creativepool Editorial
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Features

The Rental Crisis: Unravelling the Impact on Creative Lives

It will have escaped nobody that we’re living through a tough time right now in the UK and nobody is suffering more than renters. Yes, those of us lucky enough to have mortgages are being shafted too but for renters, it’s less of an...

Posted by: Benjamin Hiorns
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Workshop

Why the pitching process is a broken and expensive drain on creatives

Stephen Izatt, MD at brand consultancy Thinkfarm, looks at why the pitching process is a broken, expensive drain on the creative sector - and makes the call for change. Branding agencies and consultancies like ours constantly face a barrage of...

Posted by: Creativepool Editorial
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Workshop

Ace Your Next Project Manager Interview Using These 7 Tips

Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...

Posted by: Creativepool Partner
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Workshop

How Much Should I Charge as a Freelance SEO Copywriter?

In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Ukrainian content creators Taker | Maker

Taker | Maker is a community of hand-picked talents on demand with a wealth of industry-vetted social media creators and managers that are always open to create, ​​distribute and promote high-quality content in behalf of your business. It's also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance art director Anna Karoline Mueller

How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...

Posted by: Creativepool Editorial
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Features

4 Hot Picks for Cannes Lions 2023

By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

How audio gets personal without being intrusive

The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...

Posted by: Creativepool Editorial
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Industry

Staying up way past midnight with TwelveA.M. | #CompanySpotlight

For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...

Posted by: Creativepool Editorial
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Workshop

Celebrating rejection for International Design Day

Design is a crucial part of our lives, particularly for those of us lucky enough to be involved in the creative industries. From the products we use to the spaces we inhabit, design is everywhere and in everything and International Design Day, which...

Posted by: Benjamin Hiorns
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial

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