Displaying 253 - 288 of 1276 results
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...
Posted by: Creativepool Editorial
It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...
Posted by: Creativepool Editorial
Since 1980, plant-based sector market leaders Alpro have always been on the mission to convert as many consumers as possible to the wonders of plant-based food, and the brand's messaging has always been incredibly consistent to cater for that...
Posted by: Creativepool Editorial
After a year like 2020, the need to celebrate and have some lighthearted fun is now more relevant than ever. With the Annual 2021 submissions deadline now only a month away, we thought we’d let you know of 7 great reasons why you should enter...
Posted by: Antonino Lupo
Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...
Posted by: Creativepool
Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...
Posted by: Creativepool Editorial
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...
Posted by: The Darnell Works Agency
Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...
Posted by: Creativepool Editorial
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...
Posted by: Creativepool Editorial
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...
Posted by: Antonino Lupo
But a new wave of change-makers is here to change that… Is the branding industry’s obsession with purpose simply encouraging consumers to maintain bad habits? Nowadays we expect brands to weave a sustainable or charitable message into...
Posted by: B&B Studio
The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...
Posted by: Creativepool
Our planet is in danger. It is more imperative than ever today to help nature in any way we can. Reaching business leaders, politicians, old and new generations has never been so easy and, at the same time, so challenging for organisations all...
Posted by: Creativepool Editorial
Today Clubhouse boasts around 2M weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into...
Posted by: Yuval Ben-Itzhak
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...
Posted by: Antonino Lupo
The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...
Posted by: Inside Out Awards™
Amidst all the heavily unexpected things that happened when 2020 hit, a sudden push for smart and remote working was certainly one of the most prominent. Overnight, hordes of workers were forced to move from the office to the comfort of their own...
Posted by: Antonino Lupo
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
What does it feel like to be a pioneer among women leaders and professionals in the industry? Nicky Bullard, Chairwoman and CCO at MRM, might know a thing or two about that. Good leadership comes from the ability to deliver results with just the...
Posted by: Creativepool Editorial
In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...
Posted by: Creativepool Editorial
We are always touched by the strength and extent of the personal stories that lie beyond the foundation of an established charity. It was the case for Born Free a few weeks ago. Macmillan Cancer Support is no different. The organisation was founded...
Posted by: Creativepool Editorial
There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...
Posted by: Creativepool Editorial
The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...
Posted by: Antonino Lupo
Try having a quick chat with Grey London Chief Creative Officer Laura Jordan Bambach and you'll be able to spot, in just a few minutes, the very source of her success in the industry. A caring leader, an empathic creative and a driven entrepreneur,...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 16 March, the unified 2021 SXSW Conference will introduce what's next in the worlds of film, culture, music and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
There are few things as painful as hearing your own parents laugh (or facepalm) when you say that you want to become a writer for a living. There are few things as painful as other departments in university mocking you and your classmates because...
Posted by: Antonino Lupo
2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...
Posted by: Antonino Lupo
There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...
Posted by: Antonino Lupo