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Displaying 1549 - 1584 of 1759 results

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Leaders

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw
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The Week In Advertising

Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...

Posted by: Magnus Shaw
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Leaders

The sky's the limit for RPM

The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...

Posted by: Creativepool Editorial
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Leaders

Nintendo to finally join the smartphone revolution?

No, Nintendo are not launching their own smartphone (though I have no idea why, as it would probably result in Black Friday levels of consumer chaos, and their have been rumours that they might be developing their own Android tablet), but are...

Posted by: Benjamin Hiorns
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Leaders

Is PayPal's audio logo pointless?

Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...

Posted by: Magnus Shaw
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Inspiration

'Interstellar' - a long movie, but worth the trip?

If we ever had drive-in movies in the UK, they kept it pretty quiet. The whole concept of taking your car into a cinema is very much an American one, and even here it’s dying. In fact, there are only 340 such theatres left in the whole of the...

Posted by: Magnus Shaw
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Leaders

How a skip enhanced an urban environment

New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...

Posted by: Benjamin Hiorns
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Leaders

Colourful mascots to rock Rio in 2016

The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi finally crack New York

After two unsuccessful attempts to crack the highly competitive New York market, the London-based M&C Saatchi have finally made some headway. It was announced earlier this morning, that the agency had bought a minority stake in the successful New...

Posted by: Creativepool Editorial
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

Pizza Hut attempt to “Reinvent the Pizza”

Far from simply unveiling a couple of new flavours and a slight revamp of the old logo, Pizza Hut has been given a complete face-lift with ten new flavours of crust, five new ingredients, four new “Drizzles”, eleven new recipes and the...

Posted by: Benjamin Hiorns
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Workshop

What do copywriters say about copywriting? And are they right?

A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...

Posted by: Magnus Shaw
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Leaders

Nick Simons drops into Droga5

After much speculation, Nick Simons has been officially named as managing director at Droga5's London office, only with a rather falling caveat; that he will only be serving in the interim, whilst another CEO is scouted and vetted, indeed, Simons...

Posted by: Benjamin Hiorns
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Leaders

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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Leaders

Top 50 global brands with social influence

The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...

Posted by: Benjamin Hiorns
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Leaders

New anti-gun ads provoke controversy

A series of new public service announcements for the Coalition to Stop Gun Violence by Saatchi & Saatchi Wellness and production company Wondros, might just be some of the most unnerving and polarising ads ever produced for the organisation, which is...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy lose Creative Director after 15 years

Abhijit 'Kinu' Avasthi, the national creative director of Ogilvy India, has decided to leave the agency after serving there for 15 years, in what is probably the most high profile creative exit of the year so far. Avasthi, who was handed the national...

Posted by: Benjamin Hiorns
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Leaders

Is Texas the next creative hub?

Saatchi & Saatchi LA agency is following Toyota, its sole client, to Texas. Toyota announced in April that is would be shifting its sales and marketing headquarters from Torrance, California to the Dallas suburb of Plano. The Publicis Groupe agency...

Posted by: Benjamin Hiorns
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Leaders

Bose goes all in with IPG and WPP

The UK-based audio equipment maker Bose recently consolidated its media agency business between Interpublic Group and WPP shops after a lengthy review, which began in the spring. The review, which was supported by the London-based search consultancy...

Posted by: Benjamin Hiorns
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Leaders

Rob Lowe unleashes his painfully awkward side for DirecTV

In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...

Posted by: Benjamin Hiorns
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Leaders

The Ad World Weekend Roundup (20/10/14)

The last week has seen quite a few notable moves in ad world, with a few significant appointments that I've already touched on (including Lindsay Pattison's appointment to global CEO of Maxus), as well as those listed below. Nils Leonard has been...

Posted by: Benjamin Hiorns
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Leaders

Two significant promotions in the ad world

Two big appointments were announced yesterday. The first concerns Lindsay Pattison of the WPP media agency Maxus, the smallest of the media agencies within GroupM, the division of WPP that oversees media, also overseeing MEC, MediaCom and Mindshare....

Posted by: Benjamin Hiorns
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Leaders

Fake TV show by fake agency are being sold worldwide

TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...

Posted by: Benjamin Hiorns
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Leaders

Publicis Groupe back Israeli digital advertising group

It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...

Posted by: Benjamin Hiorns
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Leaders

MediaCom land lucrative A-B InBev account

The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...

Posted by: Benjamin Hiorns
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Leaders

DJ Black Coffee joins forces with Ballantine's Whisky in new campaign

In the latest episode of Ballantine's “Stay True Stories” series created by M&C Saatchi Sport and Entertainment and M&C Saatchi London, the Pernod Richard-owned scotch whisky brand have teamed up with South African electronic musician and...

Posted by: Benjamin Hiorns
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Leaders

PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
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Leaders

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

Posted by: Creativepool
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Leaders

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Leaders

French luxury house Launches New Website

The French luxury house Hermès anounced yesterday their new pop-up e-store, La Maison des Carrés, which is dedicated to the world of Hermès silk. Choosing from the myriad of prints, fabrics, colors, and designs is a difficult task, but...

Posted by: Creativepool

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