Displaying 1 - 36 of 208 results

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Features

The picture-perfect downfall of Instagram… or not | #FutureMonth

Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...

Posted by: Creativepool Editorial
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Leaders

Trends of Today Shaping the Agency of Tomorrow

In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...

Posted by: Daniele Fiandaca
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Inspiration

Trailblazers: Creating viral architecture with OPA

When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...

Posted by: Kate Lewin
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Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Leaders

Live Stream a Live Stream

If you're the kind of person who tried to Google Google to see if it would break the internet (and were disappointed when it proved about as effective as Kim Kardashian's equally insipid attempt), then you'll be overjoyed to here that you can now...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2015: Instagram Highlights Day 4

It’s all about the winning at Cannes Lions today. And The Kardashians, apparently. Kim took over the Daily Mail boat party and Instagram has gone bonkers. But that’s not to forget all those Lions that are finding new homes in some of the...

Posted by: Creativepool Editorial
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Leaders

Shenmue 3 breaks Kickstarter

Whilst some might say that Kickstarter is little more than an unnecessary middle-man, many others have argued that it has revolutionised the way in which the creative industry interacts with its fans by effectively bridging the gap between creator...

Posted by: Benjamin Hiorns
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Inspiration

It's hip to be old: How to be a graffiti grandma

We're looking at the OAP amazing, those creative types who live life to the very fullest. First up, it's Internet sensation Baddiewinkle ("Stealing your man since 1928"). She's followed by the likes of Rihanna, vocally supports legalising weed and...

Posted by: Jade French
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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Features

Creative Discussions: Jason Yates & the Protein World Transformation

Jason Yates is many things. He’s a former actor who has appeared on some of the biggest shows in the UK (including Eastenders), a visionary marketing mind and a bloody nice bloke. First and foremost, however, he is the Managing Director of...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Block the Kardashians A new version of AdBlock was recently announced, which has been built with one purpose in mind; to block out all mentions of the Kardashian family on your internet browser. KardBlock is currently in the beta testing stage, and...

Posted by: Creativepool Editorial
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Workshop

No reply. Are contact forms a waste of time and pixels?

Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...

Posted by: Magnus Shaw
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Leaders

Media will eat itself.

Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...

Posted by: Magnus Shaw
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Leaders

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

Posted by: Magnus Shaw
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Inspiration

Enter the tetrachromatic world of Ida Hay | #MemberSpotlight

Ida Hay is aSwedish/Norwegian illustrator and visual designer based in British Columbia, Canada who started drawing as soon as she was old enough to hold a pen. She has always been colour sensitive, already as a young child her family noticed her...

Posted by: Creativepool Editorial
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Features

Wikipedia hunt for the sound of all human knowledge | #MediaMonth

The Wikimedia Foundation (the nonprofit behind Wikipedia) is launching a contest to find the first-ever ‘brand sound’ for Wikipedia and Wikimedia projects. The contest, “The Sound of All Human Knowledge,” encourages people...

Posted by: Creativepool Editorial
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Workshop

SEO Corner - Building useful content briefs

Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...

Posted by: Creativepool Editorial
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Industry

Life after Cannes for Audio Advertising | #CannesLions2022

This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...

Posted by: Creativepool Editorial
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Inspiration

Designing our time - The case for R&D and a 4-day work week

An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...

Posted by: ELSE London
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Industry

6 important design elements for a landing page that converts

Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...

Posted by: Creativepool Editorial
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Inspiration

Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight

A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...

Posted by: Creativepool Editorial
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Leaders

WHAT’S UP 2022? Three media experts predict the year’s big trends

Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...

Posted by: Creativepool Editorial

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