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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

Making a good idea stick with Nudi and Good Habit #BehindTheBrand

A new player in the Italian fast food space, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum. Good Habit developed a distinctive identity that is characterized by a playful and cheeky tone....

Posted by: Creativepool Editorial
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Industry

Colourful Bing Bang Bong for RuPaul's Drag Race UK - #BehindTheIdea

RuPaul's Drag Race has become a global sensation in recent times, and a great context to promote inclusivity and love as part of a reality TV competition. The most famous Drag Race in the world has just recently landed in the UK as well, where the...

Posted by: Creativepool Editorial
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Inspiration

Once Upon A Dream

I don't know about you, but I'm obsessed with sleep largely because I don't get enough. But if you're a regular traveller, and especially if you can't afford a business-class flat bed, then you may well suffer more than most with a wrecked internal...

Posted by: Creativepool
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Inspiration

Nephology For Business, anyone?

Was fascinated by a TV programme the other evening, on the possible reasons behind why we’ve been experiencing some oddly ’stuck’ weather patterns in the last couple of decades. And yes, hooked because we really love to talk about the weather...

Posted by: Richard
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Inspiration

The connected packaging with a back-to-school boost #BehindTheBrand

Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...

Posted by: Creativepool Editorial
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Inspiration

AboundStudio reshapes brand experience for Vabel | #BehindTheBrand

Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on CHK Design head honcho Christian Küsters

How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Anna Abdelnoor, CEO & Founder at isla

Tell us a bit about your role! Is there a “typical” day? Not at all. isla is quite a one-of-a-kind organisation and we don’t have a blueprint to follow, so the team and I are on a steep, but exciting learning curve as the...

Posted by: Creativepool Editorial
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Inspiration

Flicker, Flash & Flare - Is TikTok right for every brand?

TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...

Posted by: BrandOpus
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Inspiration

Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight

A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...

Posted by: Creativepool Editorial
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Inspiration

Mark Harfield's Long-Lasting Love for Art

Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Inspiration

Top 10 six-second ads of 2019 revealed

YouTube has revealed the top 10 six-second ads of 2019 as part of its annual Bumper Ads Leaderboard with food and confectionery brands stealing the show. FMCG brands including Doritos, Papa John’s and Cadbury all make a play for first place...

Posted by: Creativepool Editorial
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Features

A disloyal customer, a chatbot, and a really bad movie.

AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...

Posted by: Andrea
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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Breaking menstruation taboos at Thinx

Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...

Posted by: Kate Lewin
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Leaders

#TechTuesday: More Pokémon, a self-driving bus and a talking T. Rex

The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Tuesday's Instagram Highlights

On the second day of Cannes Lions, it is all about catching up with friends in the industry with much fun and laughter, lovely sea view that makes you wish that you did not miss the Festival, and inspirational talks from thought leaders. And of...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

Voting. The most creative thing you'll do this year.

Whatever your take on Russell Brand, you'd have to admit he's quite a creative soul. As well as his acting roles (in which he always plays himself) and stand-up gigs, he runs a popular YouTube channel 'The Trews' and writes books. But one thing you...

Posted by: Magnus Shaw
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Features

Meet the Design Director, Robin Fisher of Nerv

What's the story behind you joining Nerv? I’ve been part of Nerv since the very early days (10 years now). I first met Cynan (Nerv’s founder) when we were both working for a UK based PC manufacturer back in the early 2000s. We were both...

Posted by:
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Leaders

Hey, sugar. Is John Lewis' Christmas ad too treacly?

Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...

Posted by: Ashley Morrison
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Leaders

Show me yours. Why the new Creativepool will benefit copywriters.

By Magnus Shaw Well, I'm just having a look around. Being on the new Creativepool is rather like moving into a swanky new apartment, where all the furniture has arrived, your clothes neatly hung in the wardrobe and you've been carefully placed on...

Posted by: Creativepool
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Features

The hardest word. Has 'sorry' lost all meaning?

by Magnus Shaw. Last weekend the BBC screened an episode of 'Tweenies' on their CBeebies channel and a minor fuss broke out. I should point out I don't watch CBeebies habitually and have never watched a complete 'Tweenies' show in my life - but I...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Features

How to... Write a great radio ad

by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...

Posted by: Creativepool
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Workshop

Opinions - LOCOG: Lots Of Confusion Overshadows Games?

by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...

Posted by: Creativepool

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