Displaying 1 - 36 of 96 results
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
What makes a great leader? Some believe leadership is about having the best ideas, but we've already busted that myth. CEO of Lucky Generals Katie Lee believes the best leaders guide a team from the centre of a circle, learning just as much from...
Posted by: Creativepool Editorial
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
ENVY Advertising has helped Kellogg's illuminate gigantic LED screens in Waterloo for an inspirational new campaign, #WhatStrengthIs. The campaign sees the star-studded cast of Nicola Roberts, Katie Piper, and Lisa Faulkner, beamed up onto the LED...
Posted by: Creativepool Editorial
To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...
Posted by: Creativepool Editorial
It was announced yesterday that Leo Burnett London has promoted group marketing manager Katie Lee, to the position of managing director. The MD position has been left vacant for the past three years, since Paul Lawson was promoted to chief executive...
Posted by: Benjamin Hiorns
Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
PUSH Mind and Body, a leading wellbeing and mental health training company, recently joined forces with Brixton Finishing School to support a work-focused community training programme for young people. The ADcademy programme, run by Brixton...
Posted by: Benjamin Hiorns
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
All young Kiyan Prince wanted was to become a top footballer. His dream was shattered into pieces when a young person took his life with a knife in 2006, leaving unfulfilled ambitions and a family in grief. 15 years later, and thanks to the help of...
Posted by: Creativepool Editorial
We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...
Posted by: Antonino Lupo
Some of you may remember the stunning #Wombstories campaign from some time ago - a bold, incredibly compelling campaign to tell untold stories about women's bodies. Back then, we at Creativepool praised the beauty of those animations and the level of...
Posted by: Creativepool Editorial
Christmas crackers are the prime symbol of festivityat every Christmas table celebration. And you certainly can't reject a good bottle of gin in full-on winter. What do you get when you mix the two? After a year like no other, and to ensure...
Posted by: Creativepool Editorial
One can confidently say that the flexibility and spirit of adaptation of Gizane Vive have few equals in the industry. After a decade spent leading a nomadic life across the world, Gizane founded her own brand and started taking projects as a...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
"No one makes a difference in the world by playing it safe." Sachini Imbuldeniya didn't exactly have an easy or calm childhood. Growing up in one of the "roughest" council estates in London, she learned to look after herself quite quickly, with her...
Posted by: Creativepool Editorial
We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...
Posted by: Inside Out Awards™
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...
Posted by: David Alexander
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
Mother reaches for Sky European pay TV operator Sky has appointed Mother London to create an integrated campaign following a four-way process. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. Sky is the...
Posted by: Creativepool Editorial
Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial
BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns