Displaying 109 - 144 of 796 results
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...
Posted by: Creativepool Editorial
While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
Ask any freelancers that’s been working for more than a few years and they’ll probably turn their noses up at the very mention of freelance platforms like Upwork and Fiverr. For my sins, I’d probably count myself amongst the...
Posted by: Benjamin Hiorns
With over 50 million pets in the nation, Pets at Home UK saw an opportunity to inspire and educate pet owners with a rather unique episodic series of branded content, with each episode headed by BBC broadcaster Clare Balding. According to production...
Posted by: Creativepool Editorial
For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...
Posted by: Creativepool Editorial
Ash Jones is the Founder and Director of fast-growing personal branding agency, Great Influence. Ash’s journey to business success started in 2014 when he became one of six founding team members of Social Chain - now one of the World’s...
Posted by: Creativepool Editorial
It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...
Posted by: Creativepool Editorial
We all love to-do lists and post-it notes. Ticking a box and binning a sticky give us great satisfaction - so why shouldn't we look at the UN's Global Goals like a gigantic to-do list for the world? This was the idea behind one of the latest...
Posted by: Creativepool Editorial
Diversity fuels JXL Creative in every aspect of their work, from the team itself to the projects they work on. As a creative agency, JXL is often hard at work to diversify its portfolio and make sure that they are always on the lookout for something...
Posted by: Creativepool Editorial
We are all familiar with branding and how important it is when it comes to business, but fewer people are aware of the power of personal branding, and the benefits it can bring to your professional life. Amazon founder, Jeff Bezos is famously quoted...
Posted by: Creativepool Editorial
Louis Armstrong's What a Wonderful World is a recurring tune in creative work around the globe, and for good reason. It carries enormous poetic and symbolic power, which once again is masterfully demonstrated in the campaign by Hell Yeah! and Olio...
Posted by: Creativepool Editorial
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...
Posted by: Matt Batten
As it appears, everybody in Australia loves Caramilk, the new golden caramel chocolate bar by Cadbury. All you need to do is ask an Aussie about it. Which is what VCCP did for the release of Caramilk in the UK. Tasked with promoting the launch of...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Clearly not...
Posted by: Creativepool Editorial
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? To answer a question...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Rob Luckins is one of...
Posted by: Creativepool Editorial
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...
Posted by: Quinine
Traditionally, the Army has been mostly regarded as an environment where only men could find their place. Yet, there's an argument that the very nature of the Army makes everything equal; based on that, there's no reason why women shouldn't feel like...
Posted by: Creativepool Editorial
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...
Posted by: Creativepool Editorial
If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...
Posted by: Antonino Lupo
Back in January 2021, Creature was appointed to refresh the brand identity of Motorpoint - one of the largest independent car retailers in the UK. Fast forward to summer, and the agency has helped the retailer deliver its biggest national integrated...
Posted by: Creativepool Editorial
Freelance Composer and Sound Designer Conor O'Brien has been playing music for most of his life. His passion for music composition and for striking the perfect soundtrack for any project is almost physically tangible in all the beautiful projects...
Posted by: Creativepool Editorial
With an integrated multi-media approach, Zulu Alpha Kilo and Subaru Canada partnered to celebrate the launch of the Wilderness edition trim line in Canada with a spectacular spot to cut through the competition and stand out from the crowd. The...
Posted by: Creativepool Editorial
As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...
Posted by: Antonino Lupo
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
You can never predict who is going to be the next portrait subject of Freelance Illustrator James Birks. We've been keeping an eye on his beautiful profile for a while, and each time a new release comes, we are equally amazed and surprised by the...
Posted by: Creativepool Editorial