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Leaders

Top 10 Account Wins of the Week

WCRS - Pride in London Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...

Posted by: Creativepool Editorial
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Leaders

adam&eveDDB and Waitrose attach a GoPro to a cow

Waitrose is launching an innovative new brand campaign featuring live footage from its farms, in an industry first, by attaching webcams to farm animals. The campaign, created by adam&eveDDB and Manning Gottlieb OMD, uses a selection of Go Pro and Go...

Posted by: Creativepool Editorial
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Leaders

Epic Awards Roundup

Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: James Murphy Interview

Our coverage of Dubai Lynx International Festival of Creativity continues. As the festival celebrates its 10th birthday, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder...

Posted by: Creativepool
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Saatchi & Saatchi

Telling a surreal tale of love in Thailand GrabCar Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...

Posted by: Creativepool Editorial
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Leaders

DDB Worldwide sweep up at Eurobest

DDB, (part of the Omnicom Group) had a pretty impressive showing at the 2015 Eurobest Festival of Creativity, which took place in Antwerp last Thursday (December 3). DDB Worldwide was named “Network of the Year” and adam&eveDDB took home...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week

RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Swedish Cuisine to the BFAs

Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...

Posted by: Creativepool Editorial
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Blink

Bringing home a bounty of awards The Blink Productions family have had a truly amazing week when it comes to mantelpiece clobber, with a veritable bounty of awards success. First up, Televisual ranked Blink as the Best Production Company and Dougal...

Posted by: Creativepool Editorial
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Inspiration

Have we become desensitised to Christmas?

So by now you’ll all have seen John Lewis’s #ManOnTheMoon ad. It’s probably also true that you’ve had your say on it - whether on social media, in lunchtime chats with office colleagues, or in heated discussions with family...

Posted by: We Love Digital
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Leaders

Sainsbury’s brings Christmas ads back down to earth

Last week, I blogged about the new John Lewis Christmas ad, #ManOnTheMoon. To say that it split opinion is certainly no understatement. Whereas I liked the rather sweet fairy tale where a small girl sends the man on the moon a telescope so that he...

Posted by: Ashley Morrison
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

The LIA 2015 Winners are in!

The winners of the 2015 London International Awards (LIA) were announced yesterday (November 10) after 10 days of judging held at the SLS Hotel in Las Vegas. The 30th LIA juries led by their respective Jury Presidents, viewed and scored every entry...

Posted by: Creativepool Editorial
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Leaders

Lord Alan Sugar at FOM15 On Advertising

Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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Leaders

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day TBWA\Chiat\Day has appointed Andrew Dauska as managing director of the agency's Nissan account, reporting directly to TBWA\Chiat\Day LA president, Luis DeAnda. Andrew, who joins TBWA from Wunderman in Minneapolis, has a proven track...

Posted by: Creativepool Editorial
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB Worldwide

Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...

Posted by: Creativepool Editorial
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Leaders

D&AD Awards New Blood

The winners of the 2015 D&AD New Blood awards were announced this week. The awards are given to design students, graduates of the last two years, and those under 23, with the aim of celebrating up-and-coming designers. This year, there were 288...

Posted by: Creativepool Editorial
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Leaders

Does HSBC's 40-Year Journey "Lift" You Up?

For anyone who’s getting nostalgic already for the end of Mad Men, HSBC’s new ad spot is here to fill the void. Kind of. Era driven set pieces somehow can’t help but be reminiscent of Don Draper and the gang, especially as their...

Posted by: Creativepool Editorial
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Industry

‘The Art of Doing More’ - a project with Microsoft

Microsoft celebrates the launch of the Surface 3 with pop-up exhibition ‘The Art of Doing More’ Exhibition inspired by the Surface 3’s ability to empower people to do and achieve more 101 pieces of new and exclusive contemporary art to be...

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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Industry

A Distinctly Creative Advertising Week Europe

There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...

Posted by: Advertising Week
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

A Cute £1 Mil for this Christmas Ad

Whilst the United Biscuits-owned McVitie's brand hasn't attempted to compete in the highly competitive Christmas ad race for over three decades, the recent launch of its £12 million master brand strategy, which saw the biscuit makers claim 30%...

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Leaders

B&Q unleash Christmas

B&Q is adding its Christmas ad to the festive fray with a new spot from WCRS that takes a less serious and emotional route than competing campaigns from Sainsbury's and John Lewis, and aims to “Put the fun back into Christmas” with...

Posted by: Creativepool Editorial

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