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Inspiration

Who designed punk rock?

For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...

Posted by: Creativepool
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Leaders

How Maverick Media connects People to Video Games - #GettingToKnow

You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...

Posted by: Antonino Lupo
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Inspiration

2021's most inspiring Graphic Design trends

If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...

Posted by: Antonino Lupo
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Inspiration

Best Graphic Designers of 2020

10 of the most exciting and talented graphic designers to keep an eye on in 2021 Good graphic design is easy to spot. But excellent graphic design? You need to have a specific kind of eye, taste and interest to understand what that is all about. The...

Posted by: Antonino Lupo
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Inspiration

The formal floral fancies of interior design manager April Sharman

Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...

Posted by: Creativepool Editorial
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Leaders

Don't leave design to designers: we're all in the design team

We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial
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Workshop

How to achieve a work-life balance

Many people nowadays are juggling demanding full-time jobs, family life and other daily commitments, which can make achieving the elusive work-life balance seem impossible. However, maintaining a work-life balance is essential to your overall...

Posted by: Creativepool Reporter
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Leaders

Behind the Idea: How Gerard Butler hijacked Enterprise

This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit. Below, Joe Stamp and Tom...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Jason Harris

US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...

Posted by: Creativepool Editorial
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Leaders

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

Posted by: Creativepool Editorial
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Leaders

Coca-Cola sends love letter to the Premier League

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division. Where Everyone Plays is helmed by Stacy Wall and created through...

Posted by: Creativepool Editorial
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Leaders

Why customers are the new competition

Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...

Posted by: Creativepool Editorial
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Leaders

7 talks to see at Connect: London 2018

There's just one week to go until Connect: London, a new creative festival that will see two days of insight, inspiration and thought-provoking conversation take place at Boiler House, Old Truman Brewery. With so much happening on the agenda...

Posted by: Creativepool
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Leaders

The Cultural TfL Map x Time Out

Time Out exists to inspire their readers to make the most of their city - whether that’s the latest must-see art exhibition, a serene hidden garden or a killer music venue in an unexpected part of town. That’s why they’ve teamed up...

Posted by:
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Workshop

How Much Creativity You Should Put Into Your Writing Job

Not everyone is born with a natural knack for writing and those who know they have what it takes often find themselves at odds with what they are able to produce, versus what their employer wants. In many cases, the writer’s creative mind...

Posted by:
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...

Posted by: Creativepool Editorial
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Industry

Connect Cannes: The Lowdown

We completed our annual pilgrimage to the South of France this year with Connect Cannes, brought to you by Creativepool and Blutui. At Creativepool, it is our mission to connect people online, offline and in person through a number of different...

Posted by: Creativepool
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Leaders

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial

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