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Displaying 397 - 432 of 791 results

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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Leaders

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Inspiration

Member Spotlight: Port Elizabeth and beyond with illustrator Rebecca Hayter

Freelance illustrator Rebecca Hayter lasted just three months in her role at a design company before following her heart and going it alone. While the structure, salary and guaranteed workflow were nice for a while, her personal beliefs and stance on...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Leaders

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Inspiration

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Inspiration

Member Spotlight: The digital dark art of Tom Exton

One look at illustrator and graphic designer Tom Exton’s book would never give away the fact he started out designing car number plates. But that’s exactly where his venture into digital dark art began. “I got my start working as a...

Posted by: Creativepool Editorial
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Workshop

The 10 most popular US states for British workers

Jobseekers in Britain keen on chasing the American dream are most likely to be looking for roles in California, New York and Florida, according to new data released by the world’s largest job site, Indeed. But while UK searches accounted for...

Posted by: Creativepool Editorial
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Workshop

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Leaders

In defence of side hustles

Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...

Posted by: D&AD
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Leaders

BleepBleeps' Tom Evans: 4 inspiring side hustles

The industry is increasingly recognising and valuing the side hustle. Side hustles are finally gaining the recognition they deserve. People are waking up to the fact that they are a fantastic way to foster a spirit of entrepreneurialism and help...

Posted by: Creativepool Editorial
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Workshop

Mentor Sessions: Amy Hammond

One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries. Schools don’t necessarily offer information on all the ways creative...

Posted by: Creativepool Editorial
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Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

Posted by: Ryan Watson
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Inspiration

Creativepool Spotlight: Ben the Illustrator

Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...

Posted by: Creativepool Editorial
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Leaders

Linear production 'too long and expensive' - Shutterstock chief

The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...

Posted by: Ryan Watson
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Leaders

7 talks to see at Connect: London 2018

There's just one week to go until Connect: London, a new creative festival that will see two days of insight, inspiration and thought-provoking conversation take place at Boiler House, Old Truman Brewery. With so much happening on the agenda...

Posted by: Creativepool
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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

Posted by: Ryan Watson
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Workshop

How to hire a creative

When recruiting Graphic Designers, Web Developers and other Creatives, not everybody understands exactly what they should be looking for and how to go about it. As one of the UK’s top creative recruitment agencies, Brand Recruitment have put...

Posted by: Brand Recruitment
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Leaders

Creatives and AI: Are they the perfect match?

Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...

Posted by: Lobster
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Workshop

Key tips on successful group brainstorming

Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...

Posted by: Kevin Forister
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Leaders

Give your marketing the overnight test

Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Leaders

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Is art advertising (3)?

Many artists say they despise advertising. One embraced it. In fact, he started out in the business. He even won awards. And advertising coloured his work when he turned himself into an artist. Andy Warhol recorded pop culture as he saw...

Posted by: Patrick Collister
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Wavemaker UK Build Farm for Rural Care’s Aldenham Country Park

As part of its 2018 CSR program, Wavemaker supports Rural Care, a day provision that provides work related experiences for people with learning disabilities and/or mental health issues. Yesterday, Wavemaker UK’s entire workforce swopped...

Posted by: Persuasion Communications
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Visualsoft Leading e-commerce and digital agency, Visualsoft, has recruited 20 new employees as part of its ongoing growth strategy - with more on the way! The team expansion has taken place across its Stockton, Newcastle and Manchester offices, to...

Posted by: Creativepool Editorial

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