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Advertising

Behind the Idea: Showing can-do spirit for Leonard Cheshire

Health and welfare charity Leonard Cheshire’s film Actually, I Can aims to inspire people to get involved with its volunteering activities through a powerful story about a disabled man called Charlie. Created by 3angrymen Productions, it...

Posted by: Creativepool Editorial
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Freelance

The Freelancer Grind: Invoicing

Okay, so now the job is done, it’s time to invoice and get that money! Although you might think this is the easy part, sadly it’s not always the case. Staying on top of payments is important in making sure you get paid, on time, and...

Posted by: Hashmukh Kerai
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Careers

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Mr. Write
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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

Posted by: Portfolio Recruitment (AKLD) Limited
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Freelance

The Freelancer Guide: Being on the job

I wasn’t too sure whether to make this an article or not. But, I’ve learnt the importance of having a professional attitude to your work and relationship with your clients. This can be as simple as emails! No slang or abbreviations...

Posted by: Hashmukh Kerai
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Advertising

Behind the Idea: 8 sobering stories for the NZ Transport Agency

Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...

Posted by: Creativepool Editorial
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Careers

So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

Posted by: Mr. Write
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Features

Secret Location’s not so secret splendour; an Emmy-winning VR studio

Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...

Posted by: Indigo Design Award
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Freelance

The Freelancer Guide: How to find clients

Finding clients, or ‘new business’ is tough. They are often like buses, you wait ages for one, then all of a sudden two or three arrive at once. This is evident more so for creatives, as we are not very tuned to the business side of...

Posted by: Hashmukh Kerai
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Inspiration

Member Spotlight: 3D artist Fedde Souverein switches up the world

Whether it’s a puzzling political statement (Statue of Confusion, pictured), views that bring the world into people’s backyards or a dragon made of milk, Amsterdam-based 3D artist Fedde Souverein's work is sure to capture your...

Posted by: Creativepool Editorial
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Careers

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

Posted by: Mr. Write
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Advice

The advertising career aptitude test

There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...

Posted by: Kevin Forister
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Freelance

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

Posted by: Hashmukh Kerai
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Advertising

Women’s Equality Party launches ads against abuse in Westminster

The Women’s Equality Party (WEP) has launched a series of ads asking why MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs. WEP’s poster, print and social media ads (below), created by Quiet...

Posted by: Creativepool Editorial
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Features

Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial
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Freelance

The Freelancer Grind: Creating an eye-catching portfolio

You need a strong online portfolio to be able to make a good impression on prospective clients. Many designers I meet have weak portfolios and wonder why they don’t find work. Your portfolio showcases you as a designer, your skills and...

Posted by: Hashmukh Kerai
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Features

4 steps to becoming a sustainable brand

The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Malane Newman's cartoons make America look great

Imagine going to a theme park that caters to different generations with each ‘land’ representing a different decade and a “little bit of Disney magic”. Life in the 50s - Generation Land is a realisation of that place in poster...

Posted by: Creativepool Editorial
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Freelance

The Freelancer Grind: Understanding your role as a freelancer

I'm Hashmukh and I’ve been a freelancer since 2013. I’m a motion designer and 3D illustrator working in advertising. I’ve had the privilege to work with a range of clients and brands, big and small. Born and bred in east London,...

Posted by: Hashmukh Kerai
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Careers

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

Posted by: Mr. Write
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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

Posted by: Indigo Design Award
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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

Posted by: Creativepool Editorial
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Advice

Top 10 reasons to update your website

If you're responsible for the website of your business or organisation, it can sometimes be a case of out of sight, out of mind once it's up and running… you may only look at or amend one or two pages from time to time until someone points...

Posted by: Progression Design
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Inspiration

Member Spotlight: The bigger picture with Charis Tsevis

Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...

Posted by: Creativepool Editorial
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Careers

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

Posted by: SEVERN_
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Technology

Mixed reality will have as big an impact as iPhone

The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...

Posted by: Ryan Watson
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Advice

Top 5 tips on getting the most from your profile

Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...

Posted by: Michael Tomes
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Features

Getting to know... Grey's Diego Medvedocky

Diego Medvedocky was recently promoted to president of Grey Latin America, a role he holds in addition to being chief creative officer of the region and president of Grey Argentina. Medvedocky joined the agency as ECD in 2013 and it has made a major...

Posted by: Creativepool Editorial
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity

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