Displaying 433 - 468 of 784 results
A torch created from a single sheet of rolled paper A new flat-packed light by Nendo is made from a single piece of conductive paper, which can be rolled up to create a handheld torch in emergency situations. The Paper Torch was designed by the...
Posted by: Creativepool Editorial
It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...
Posted by: VCCP
Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...
Posted by: Benjamin Hiorns
In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...
Posted by: Pancho González
Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...
Posted by: BENlabs formerly Greenlight
Our first problem; The Earth’s population will reach almost 10 billion by 2050 and, if that prediction proves true, it means that we’ll need to double the amount of crops grown in order to feed the mouths of the many. Astonishingly, we...
Posted by: Sophie Summers
Ogilvy & Mather - Coca-Cola Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
Whilst it has received something of a critical mauling and is the kind of concept that will cause more than a few adult eyes to roll (especially if they’ve been dragged along by the scruff of the neck to see it), The Emojii Movie at least...
Posted by: Benjamin Hiorns
As arguably two of the most famous (and undeniably powerful) men in technology, whether you like them or not, what Mark Zuckerberg and Elon Musk think, matters. That's why, when they fundamentally disagree on something, it makes a lot of noise. Musk,...
Posted by: Benjamin Hiorns
J. Walter Thompson today officially announced Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any of their 12,000+ colleagues around the world. Built by J. Walter Thompson Worldwide,...
Posted by: Creativepool Editorial
Soul - Wightlink Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...
Posted by: Creativepool Editorial
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory - a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s...
Posted by: Creativepool Editorial
The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...
Posted by: BIMA
International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly...
Posted by: Creativepool Editorial
Spring - East of England Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally...
Posted by: Creativepool Editorial
We are thrilled to announce the worldwide launch of SiteSpace, a website creation tool that is set to empower millions to create and maintain professional, elaborate websites regardless of technical ability. Create your own website today, with our 14...
Posted by: Creativepool
TMW Unlimited - INFINITI TMW Unlimited is launching a campaign for INFINITI, the luxury vehicle division of Japanese automaker Nissan, which will offer 5 lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this...
Posted by: Creativepool Editorial
The AI doctor that drives to you! A concept for the “Aim” self-driving mobile medical clinic by Seattle studio Artefact includes diagnostics powered by artificial intelligence. The Aim platform relies on a mobile app and set of home...
Posted by: Creativepool Editorial
Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...
Posted by: Creativepool Editorial
From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...
Posted by: LIDA
Jellyfish Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as Digital Strategy Director on 1 August. With over 15 years of industry experience, Owen is widely recognised as a digital industry...
Posted by: Creativepool Editorial
When the vast majority of us hear or read the phrase "out-of-home advertising," we picture exactly the same thing; billboards. Big, beautiful billboards. They still occupy our high streets and motorways despite the incredible shift into the digital...
Posted by: Benjamin Hiorns
In partnership with 90 Seconds, Creativepool caught up with the Wain Choi, Chief Creative Officer for Cheil Worldwide Seoul, at Havas Cafe in Cannes. Wain explained the importance of representing creative work, and inspiring the creatives of the...
Posted by: Creativepool
The robots designed to annoy you Swiss-Mexican designer Nicole Pérez has designed a series of misbehaving robots that aims to mimic the annoying aspects of intimate relationships. Made from thermoformed plastic coated with flocking fibre, the...
Posted by: Creativepool Editorial
We took a pit stop with Grant Owens, Chief Strategy Offficer at Critical Mass along the Croisette to talk about the duality of data, content and augmented reality. The last few years has seen a growth in the conversation around data, with Artificial...
Posted by: Creativepool
Publicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class...
Posted by: Creativepool Editorial
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400%. Queues of locals arrived to sample its crêpes, having heard about the bistro on their mobiles. Les...
Posted by: Creativepool Editorial
Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...
Posted by: Creativepool Editorial
The on going business obsession with productivity and efficiency is no longer working. 75% of employees are disengaged, businesses are being over-‐turned by ideas driven start-ups, the FTSE 100 churns every decade, the...
Posted by: Daniele Fiandaca
The Robot ordered to write lines as punishment for a crime not yet committed A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
Stamp Productions, a leading independent sport content production company, has been commissioned to produce the historic behind-the-scenes feature length documentary, of the 2017 British & Irish Lions Tour to New Zealand this summer. The Stamp...
Posted by: Creativepool Editorial
Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven...
Posted by: Creativepool Editorial
An algorithm has usurped the traditional role of a designer to generate millions of unique, special edition packaging designs for Nutella, the legendary hazelnut chocolate spread brand. The custom algorithm pulls from a database of dozens of patterns...
Posted by: Benjamin Hiorns
What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...
Posted by: Creativepool Editorial
Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...
Posted by: Creativepool Editorial
Engine - E.ON This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial