Displaying 433 - 468 of 8746 results
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...
Posted by: Creativepool Editorial
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...
Posted by: Creativepool Editorial
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...
Posted by: Creativepool Editorial
Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...
Posted by: Creativepool Editorial
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
Posted by: Creativepool Editorial
From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...
Posted by: The Flash Pack
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...
Posted by: Creativepool Editorial
Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...
Posted by: The Flash Pack
So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...
Posted by: JSR Content
As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...
Posted by: Benjamin Hiorns
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
This afternoon, Shutterstock announced its ninth annual Creative Trends Report, which uses the billions of image, video and music searches and downloads made on the platform in the last 12 months to show us what’s trending around the globe. By...
Posted by: Benjamin Hiorns
Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....
Posted by: Creativepool Editorial
With shopping peaks continuing to drive major sales for brands, it’s more important than ever for retailers to be prepared for moments in the year like Black Friday, Singles’ Day and Cyber Monday. Whilst you might expect the opposite...
Posted by: Creativepool Editorial
The selfie is a very modern form of expression - one that is completely egocentric and yet entirely relatable. For thousands of years, of course, human beings have been obsessed with their own reflections, but it’s only in the last decade...
Posted by: Benjamin Hiorns
So it's 6.30 pm and I'm sitting feet up on the sofa with the telly on when my phone goes. 'Mark Harrison? You've been recommended - are you free for a shoot tomorrow?' "Who is it?" I reply with a harrumph. I ponder as I have a dishwasher being...
Posted by: Mark Harrison Photographer
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...
Posted by: Southpaw
Networking is separate to finding clients because it’s not really about getting work, but meeting people. I know personally how hard this can be, being an awkward dude with a shit ton of anxiety. Talking to strangers is tough, but you’ll...
Posted by: Hashmukh Kerai
Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...
Posted by: Aaron Brooks
John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...
Posted by: Creativepool Editorial
Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...
Posted by: Creativepool Editorial
2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...
Posted by: Creativepool Editorial
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
When an eagle-eyed Twitter user noticed an influencer posting images with identical cloud formations, he wasted no time in calling out her ‘spooky’ behaviour. Matt Navarra’s tweet (below) about Martina Saravia got 35k likes....
Posted by: Aaron Brooks
Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...
Posted by: Stickyeyes
Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...
Posted by: Indigo Design Award
Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...
Posted by: Brandpie
Fashion and lifestyle platform, Zalando, has launched a new campaign celebrating free thinkers and and self-expression through Grey London. Led by an ad starring well-known personalities Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and...
Posted by: Creativepool Editorial