Displaying 109 - 144 of 9308 results
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...
Posted by: Conran Design Group
Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...
Posted by: Creativepool Editorial
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...
Posted by: Creativepool Editorial
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
England and Chelsea footballer, Raheem Sterling, and industry icon and music video director, Carly Cussen, recently launched their own creative production agency - Playmaker Films. Sterling and Cussen have a track record of working together to...
Posted by: Creativepool Editorial
When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...
Posted by: Creativepool Editorial
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...
Posted by: Creativepool Editorial
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
Inclusivity is a loaded term for many. While there are those of us that understand the world needs to have the people on the fringes seeing themselves represented, there are many others who feel it’s all just pandering. The problem is, so many...
Posted by: Benjamin Hiorns
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...
Posted by: Benjamin Hiorns
According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination...
Posted by: The Darnell Works Agency
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
It was announced today by UK culture minister Lucy Frazer that the UK creative industries will get a 1 million job boost adding £50bn in value to the sector by 2030. For many of us creatives that’s a pretty big deal. But the real question...
Posted by: Benjamin Hiorns
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial