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Inspiration

Trailblazers: Clarity and dynamism with Ian Macfarlane

Ian Macfarlane is a London-based graphic designer, working with a variety of clients and companies to deliver everything from broadcast to book publishing, corporate reporting to visual identity. Ian has been selected to judge for the D&AD awards and...

Posted by: Kate Lewin
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Design

2017 D&AD New Blood Winners Revealed

Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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News

Biscuit giants McVitie's plan an 'emotional' £12m relaunch

We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...

Posted by: Benjamin Hiorns
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Features

Lost in Translation: how to run a successful multi-region campaign 

When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...

Posted by: Creativepool Editorial
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Trends

From Museumification to Mash-ups: Five experiential trends for 2020

Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...

Posted by: Luc Benyon
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Technology

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Features

A clashing of cultures & the future of collaboration in the media

The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...

Posted by: Creativepool Editorial
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Features

Behind the idea: Chris Hadfield brings Ireland together from space

For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...

Posted by: Creativepool Editorial
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Features

Getting to Know: Mark Harrison - The man who shot Prince Andrew

Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...

Posted by: Creativepool Editorial
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Trends

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

Posted by: Creativepool Editorial
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Trends

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Inspiration

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

Posted by: Southpaw
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Features

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Inspiration

Getting to Know… Iris Worldwide’s Grant Hunter

Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...

Posted by: Creativepool Editorial
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Features

All I want for Christmas is nothing: Breaking the Secret Santa curse

Christmas is wonderful and everything, but if there’s one thing about it that becomes more and more tedious as the years drag on - it’s the presents. As a child, there’s something undeniably magical about waking up at the crack of...

Posted by: Benjamin Hiorns
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Features

Red vs Blue - Colouring Corbyn and Branding Bojo

Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...

Posted by: Benjamin Hiorns
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Features

Behind the Idea: The secret AR cocktail menu 

Augmented reality is still something of an outlier when it comes to the marketing space. There have been many brands that have dipped their toes into the technology, of course, but to the layman, it’s still perceived as a gimmick that’s...

Posted by: Benjamin Hiorns
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Features

Is an Internet Without Advertising Possible?

What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....

Posted by: Studio Black Tomato
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Features

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Inspiration

Member Spotlight: The sleek and stylish retouched world of Paul Hill

Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...

Posted by: Benjamin Hiorns
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Advertising

Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

Posted by: Big Buoy
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Advertising

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Events

Global Creative Calendar: December 2019

While most of this decade is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organisers are preparing to...

Posted by: The Darnell Works Agency
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Advertising

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Advertising

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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Advertising

John Lewis Christmas spot fuels fire for Waitrose merger

John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...

Posted by: Creativepool Editorial
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Advertising

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Trends

How brands embraced Halloween in 2019

It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...

Posted by: Creativepool Editorial

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