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Displaying 181 - 216 of 244 results

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Leaders

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Leaders

10 Tips For Running A Cheaper Creative Business

As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...

Posted by: Magnus Shaw
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Leaders

Hasta la vista. Meerkat.

Arnold “The Governator” Schwarzenegger has been making headlines in recent years with his decision to retire from politics to re-embark on the movie career with which he made his name. There's a new Terminator film on the horizon, which...

Posted by: Benjamin Hiorns
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Industry

Advertising Week Europe. Live Streaming from ITV Stage

Live from the Advertising Week Europe ITV Stage at Princess Anne Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's...

Posted by: Advertising Week
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Leaders

Inspiration for Advertising Week Europe

Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...

Posted by: Creativepool Editorial
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Leaders

If Carlsberg did campaigns they would cost £12 million

I honestly had no idea Carlsberg's ubiquitous “Probably the best” slogan had fallen into retirement. The phrase is so readily associated with the lager brand, that it's the first thing that immediately comes to mind whenever someone...

Posted by: Benjamin Hiorns
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Leaders

J20 create an oddly perfect blend

Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...

Posted by: Creativepool Editorial
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Leaders

VCCP give us MORE TH>N we bargained for

In a new campaign for MORE TH>N, VCCP has focused on the unique personal project manager (PPM) service offered by the company, which is one of the leading insurers in the UK. The idea behind a personal project manager, is that each MORE TH>N customer...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....

Posted by: Creativepool Editorial
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Leaders

Spot the voice with Freeview's Freddy

Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...

Posted by: Benjamin Hiorns
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Leaders

David Mitchell & John Hurt save choking babies

In a new film created by BBH, London's St John Ambulance has hired an enviable roll call of comedians and veteran actors to voice characters in an animated short that bears more than a passing resemblance to the classic Disney film, Toy Story. The...

Posted by: Creativepool Editorial
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Leaders

Monday love is contagious at Reed

The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...

Posted by: Creativepool Editorial
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Leaders

Channel 4 invade the X Factor with bionic pop star

If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...

Posted by: Benjamin Hiorns
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Leaders

JWT London make new hires and prepare for Christmas

JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...

Posted by: Benjamin Hiorns
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Leaders

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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Leaders

“Dangerous” dancing Ad banned by ASA

A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...

Posted by: Benjamin Hiorns
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Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Inspiration

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Leaders

Cleaning Has Never Been Easier Than It Is Now

The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...

Posted by: Creativepool
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Leaders

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

Posted by: Creativepool
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

My afternoon with the Twitter conspiracists.

It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...

Posted by: Magnus Shaw
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Leaders

Havas Worldwide and Iris gain new heads of film

Last week there was a bit of a shakeup at Havas Worldwide London, with Leila Bartlam leaving the agency for a job at Iris as head of TV, film and content, and Lucy Powell moving to claim Bartlam's vacated role. Powell has been a TV producer at Havas...

Posted by: Benjamin Hiorns
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Leaders

VCCP land Grolsch creative account and 101 Wins Tango

After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett help McDonald's UK celebrate “What matters” in a new ad

To coincide with it's 40th anniversary, McDonald's UK is striving to move away from the traditional light hearted ads the fast-food brand is known for, instead focusing on the company's charitable contributions with their new campaign. The campaign...

Posted by: Benjamin Hiorns
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Leaders

Weighty issues. Did advertising make us fat?

One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...

Posted by: Magnus Shaw
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Features

Game On. The toughest creative challenge in TV.

‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...

Posted by: Magnus Shaw

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