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Displaying 325 - 360 of 1393 results

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Inspiration

The unstoppable curiosity of Paul Vosloo

It may sound cliché, but it's hard to dismiss the role of curiosity in the creative process. Senior brand designer at Teamspirit Paul Vosloo can tell quite a few stories about that fact. Intrigued by the prospects of a career in creativity, a...

Posted by: Creativepool Editorial
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Workshop

Falling in love with running all over again with ASICS's Run to Feel

Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Workshop

Leaving the Comfort Zone

The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...

Posted by: James Sampson
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Workshop

Driving the Mental Health Conversation with Movember and Matta

One can only imagine which wonders a global pandemic has made to those who suffer from mental health issues. If engaging in conversations about mental health was harsh before being locked up at home for months, it's discouraging to think what has...

Posted by: Creativepool Editorial
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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Workshop

The Filmmaker's Guide to Remote Filming, for Agencies and Directors

There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...

Posted by: Antonino Lupo
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The Creative Ambition of Alpaca Communications

We wouldn't expect a PR agency called Alpaca Communications to be boring, nor devoid of countless stories to tell. The team led by Peter Elms in East London is one that doesn't enjoy being stiff and serious all the time, and their admirable sense of...

Posted by: Creativepool Editorial
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Inspiration

The Overwhelming Team Motivation of Yolo Films

Sven Lehmann first approached the wonders technology with a PC with a 45-megabytes hard drive. He used to play DuckTales on it. Now Sven and his company, yolo films, are shooting films from remote, without the need for the crew to be physically...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Features

Meet Dreams, a lesson in Creative Communities by Media Molecule

Media Molecule is a smallish game studio with less than 50 employees and a hoard of creative energy. Founded in 2006, the studio has focused on highly creative works of interactive entertainment, including the one game that brought them to a stellar...

Posted by: Antonino Lupo
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Features

Member Spotlight: Jilipollo and the Art of a Visual Storyteller

It just makes sense that Jilipollo (also known as Javier Medellin Puyou) is an excellent storyteller. You can tell that by the answer below: dragged by love in a country that was not his, trying to succeed as an illustrator but still not quite making...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Wear and Share support with Perq Studio

The team at Perq Studio is not one to stay put while the world is in danger. Designers and creatives are not key workers, and for the strongest spirits out there, it must be suffocating to be forced to stay home with no way to make a difference....

Posted by: Creativepool Editorial
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Leaders

Indigo Design Award Announces 2020 Shortlisted Design Winners

Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...

Posted by: Indigo Design Award
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Features

Behind the Idea: AI-powered fun from Avantgarde's Motivator

Aside from post-apocalyptic thoughts related to Skynet and the Matrix, the rise of AI anticipates a future of big data, digital and progress. Countless are the already available uses of AI, from the most primordial forms in game programming to...

Posted by: Creativepool Editorial
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

3 in 4 small businesses will be forced to shut down by September

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Report – How is the creative industry coping with Coronavirus?

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

Posted by: Creativepool Editorial
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Inspiration

Member Spotlight - Growing gracefully with Woven’s Mark Bower

Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...

Posted by: Creativepool Editorial
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Leaders

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Robert Hooper on why we need more dreamers

Rob Hooper describes himself as a digital illustrator that “helps people bring their ideas to life with witty ideas and punchy visuals.” He’s been working in the creative industries for 35 years, migrating from a start in design and...

Posted by: Creativepool Editorial
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Inspiration

Stanford the Flying Pig: Up, Up and Away!

Liz Carlston had written a book. She wanted to self-publish it on Amazon but needed to make her book different from everybody else’s. Children’s books all look the same nowadays: arty-farty and scratchy. Loose creations that look more...

Posted by: Creativepool Editorial
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Inspiration

#EachForEqual: What International Women’s Day Means to Photographers

See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...

Posted by: Creativepool Editorial
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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

Posted by: SMACK Agency
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Industry

Creativepool Annual Spotlight: The humble artistry of Chris Shaw

A talented animator with a unique style and vision we caught up with Chris Shaw recently to discuss his award-winning project “The Crossing,” which claimed the People’s Choice award for Animation in last year’s Creativepool...

Posted by: Creativepool Editorial

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