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Industry

Understanding the Importance of Brand Guidelines

Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...

Posted by: Peter Stylianou
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Inspiration

#MentalHealthMonth: 5 inspiring campaigns

In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...

Posted by: Benjamin Hiorns
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Inspiration

Hunting dreams with Eugene Grobler #MemberSpotlight

How did you get into the industry? I went to university as a mature student and studied photography - having previously worked in the film industry. And although I graduated with a good degree, it didn’t get me any work… but it put me on...

Posted by: Creativepool Editorial
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Features

How surrealism took over digital marketing

Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...

Posted by: Creativepool Editorial
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Leaders

Growing unicorns with Mulenga Agley | #GettingToKnow

Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Inspiration

Celebrating the in-camera discipline of Ken Gerhardt #MemberSpotlight

How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....

Posted by: Creativepool Editorial
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Features

#CreativeTips - Protecting Your Mental Health #MentalHealthMonth

The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...

Posted by: Benjamin Hiorns
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Features

Why are the world's most famous cats so un-cat-like?

Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...

Posted by: Creativepool Editorial
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Top 5 Marketing Strategies for Local Rental Businesses

Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...

Posted by: Creativepool Partner
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New Trending Artworks in the Print Industry

The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...

Posted by: Creativepool Partner
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Inspiration

BBC Earth opens “The Window to the World” | #BehindTheBrand

BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Taker | Maker Founder, Julia Pysmenna

How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...

Posted by: Creativepool Editorial
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Industry

The future of the design industry?

Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...

Posted by: Tony Clarkson
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Inspiration

Taking the Bulla Co by the horns | #CompanySpotlight

Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...

Posted by: Creativepool Editorial
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Inspiration

Ron Swanson gets dirty for the NRDC | #BehindTheIdea

Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...

Posted by: Creativepool Editorial
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Features

Top 10 Social Media Platforms for Creatives #MediaMonth

Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...

Posted by: Benjamin Hiorns
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Inspiration

SEA embrace a blend of timeless heritage for Rathbones | #BehindTheBrand

Creative agency SEA is pleased to announce that it has collaborated with Rathbones Group Plc (Rathbones), the wealth management group, to execute the next phase of Rathbones’ brand evolution. Embracing a blend of timeless heritage and...

Posted by: Creativepool Editorial
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Features

Why are Rebrands all Starting to Look the Same?

Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: October 2023

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on freelance graphic designer Harriet Hamilton-Jones

How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...

Posted by: Creativepool Editorial
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Features

Top 10 Celebrity Brand Ambassadors of the 21st Century #MediaMonth

The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...

Posted by: Benjamin Hiorns
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Leaders

#CreativeLeaders | An interview with Iris Worldwide’s Ross Taylor

This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...

Posted by: Benjamin Hiorns
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Posted by: Creativepool Editorial

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