Magazine

displaying 1 - 14 of 14 results

*

Advice

Humanising the redundancy process

It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are...

Posted by: Creativepool
*

Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
*

Advertising

Top Hires of the Week

AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...

Posted by: Creativepool Editorial
*

Design

Rebrand Roundup: Netflix cannabis, eHarmony, YouTube and other stories

Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...

Posted by: Creativepool Editorial
*

Design

Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...

Posted by: Creativepool Editorial
*

Features

How AI can help us be more human again

From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...

Posted by: LIDA
*

Trends

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: Greenlight
*

Advertising

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
*

Advertising

RKCR/Y&R launch exciting new campaign for the Rio 2016 Olympic Games

RKCR/Y&R has launched this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August, with a campaign that aims to excite, inform and inspire ahead of this year’s spectacle. The work will also be coupled with...

Posted by: Creativepool Editorial
*

Advertising

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial
*

Advertising

Top Ads of the Week

W+K London raise their glasses to unsung household heroes The aim of Finish’s new campaign, created with Wieden+Kennedy London to promote the brand’s Dishwasher Cleaner product, is to make consumers think about the cleanliness of their...

Posted by: Creativepool Editorial
*

Advice

Advice and articles from Recruiters - Creativepool

--- We speak to recruitment professionals from the industry to bring you interesting articles and advice every month. If you'd like to contribute, email Chris for more information The creative industries just need to do more to reach out and promote...

Posted by: Creativepool
*

News

Kitcatt Nohr Reverts To It's Roots By Dropping The Digitas Baggage

Since it was bought by the French multinational 'Publicis Groupe' back in 2011, the Digitas name utilised by UK agency Kitcatt Nohr has been synonymous with helping brands create unique and daring advertising opportunities. However, the company now...

Posted by: Benjamin Hiorns

Back to Magazine

ad: