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Displaying 37 - 72 of 182 results

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Inspiration

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: BENlabs formerly Greenlight
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Leaders

Cannes Lions 2017: The Last Big Winners

Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Creativepool Editorial
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

SMACK create Merry Moments for MS Society this Christmas

MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...

Posted by: Benjamin Hiorns
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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

The REAL reason why David Hasselhoff dropped the Hassel

Australia's fourth largest telco, Amaysim, has revealed the reason behind the recent announcement by American TV acting legend, David Hasselhoff, that he was changing his name to “David Hoff.” The news managed to dupe many major...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann London - Bisto As part of the “Bisto Together Project,” which launched last year, McCann London has created a new campaign showing how home-cooked food can bring people together. Launching two new ranges under in the Bisto Made...

Posted by: Creativepool Editorial
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Leaders

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns
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Leaders

Nexus explore 360 degree storytelling in “Rain or Shine”

Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...

Posted by: Creativepool Editorial
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Inspiration

Heidi and Hallbery: A unique blend of advertising and print design

We all know the agency Mother. Great client list, lots of awards, reputation for ace campaigns; but nobody really associates them with scarves. Until now, that is. Introducing Heidi Pridham and Nick Hallbery. Nick's a leading creative at Mother and...

Posted by: Magnus Shaw
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Leaders

Calvin Klein target Tinder for new campaign

Depending on your point of view, the social dating app Tinder is either a revolutionarily simple and efficient dating app or a grim harbinger for the downfall of civilised society. We’ll choose to remain on the fence for now, but have to admit...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week

Foster’s make a Good Call on Brad and Dan’s replacement Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB...

Posted by: Benjamin Hiorns
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Leaders

The "Crowdsourceress" does it again with a Limited Edition print

Have you heard the tales of the Crowdsourceress? Real name Alex Daly, Crowdfunding success rate: 100%. She’s the brains behind Vann Alexandra, a client based service that brings campaigns to the likes of Indiegogo and Kickstarter. And the...

Posted by: Creativepool Editorial
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Twitter Twitter officially announced this week that it acquired the live-streaming app Periscope back in January, and several sources have hinted that it will shortly be launched as a separate app with the ability to watch both live and previously...

Posted by: Benjamin Hiorns
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Leaders

Love the world by loving yourself

OK, this is going to be an interesting one. I promise I'll attempt to steer clear of lazy innuendo, but I can't promise I'll be 100% successful, and there will be more than a few bad jokes. So be warned. The Wankband aims to turn masturbation (male...

Posted by: Benjamin Hiorns
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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The Week In Advertising

Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...

Posted by: Magnus Shaw
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Leaders

NatWest and M&C Saatchi play musical chairs

In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...

Posted by: Creativepool Editorial
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Leaders

Carat strike gold with £550 million Government account

The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...

Posted by: Benjamin Hiorns
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Leaders

The Best of British Design

What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...

Posted by: R Design Ltd
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Leaders

Has Volvo Once Again Made The Next Big YouTube Hit?

Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...

Posted by: Creativepool
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Features

Game On. The toughest creative challenge in TV.

‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...

Posted by: Magnus Shaw
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Leaders

Brave Brands: Oreo

Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...

Posted by: bluemarlin
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Leaders

Creativepool is going to SXSW

Big news this week! Creativepool has been selected by UKTI (United Kingdom Trade and Investment) to be a part of the UK Demo Day at SXSW! UKTI scoured the UK to bring you the best of British Technology and they found us to be exactly what they were...

Posted by: Creativepool
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Leaders

Use and abuse. Can we really make the internet a safer place?

Yesterday was 'Internet Safety Day'. Which pretty much proves the pointlessness of things having days dedicated to them. Unless the internet was substantially and provably safer for the entirety of 11th February 2014, or yesterday marked the point...

Posted by: Magnus Shaw
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Inspiration

Apple Gift Catalogue 1983

I always thought Apple was an electronic company. According to 1983 however, it was more! Apple actually still sell branded merchandise from their own company store. But before Steve Jobs returned you could by any old item from their own mail order...

Posted by: Creativepool

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