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Leaders

Geometry Global play Pass the Parcel

How many times have you returned home from work only to find that dreaded slip of paper that informs you you'll need to collect a parcel from your local delivery office? It's the very definition of a first world problem, but it's a problem...

Posted by: Creativepool Editorial
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Leaders

Anna Kendrick awakens her force for Star Wars Battlefront

As the world readies itself for the release of Star Wars: The Force Awakens, the first in a sequel trilogy set in a galaxy far, far away, gamers are feeling the force for the new Star Wars: Battlefront game. The game will be officially available on...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Leo Burnett

Turning sound waves into cups using 3D printing How do you 3D print a radio ad? Leo Burnett Melbourne has answered that question by getting experimental for Slurpee, the frozen drinks company (essentially the Australian “Slush Puppy”)....

Posted by: Creativepool Editorial
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Leaders

The LIA 2015 Winners are in!

The winners of the 2015 London International Awards (LIA) were announced yesterday (November 10) after 10 days of judging held at the SLS Hotel in Las Vegas. The 30th LIA juries led by their respective Jury Presidents, viewed and scored every entry...

Posted by: Creativepool Editorial
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Leaders

Royal Mail gets biblical this Christmas

Winter's silver lining is dawning on us once again, and brands are wasting no time getting in on the action, not least Royal Mail, who are arguably as vital a part of the UK Christmas season as lukewarm mulled wine and tangled lights. Every November...

Posted by: Creativepool Editorial
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Leaders

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Leaders

Former DDB execs embrace gender equality at new consultancy

Karen See, the former Chief Communications Officer for DDB Group Asia Pacific, and Sharn Bedi, the former Managing Director for DDB Remedy Asia Pacific, have teamed up to launch an executive leadership consultancy set champion gender diversity and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Laptop Chargers to Jimi Hendrix

Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Linda Kaplan Thaler joins the Advertising Hall of Fame

Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...

Posted by: Creativepool Editorial
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Leaders

Geometry Global launched a pop-up poppy shop for Remembrance Sunday

The UK’s biggest Armed Forces charity, The Royal British Legion (RBL), tapped into the new retail world with the launch of its first pop-up shops this week. The shops, created in collaboration with Geometry Global UK, were set up to boost...

Posted by: Creativepool Editorial
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Industry

Earn £10,000 to Transform the World

Creativepool have joined forces with Alternative Genius Ltd, Europe’s largest creative crowd sourcing agency, to bring you the chance to earn £10,000 ... and transform the world into a better place. Alternative Genius. have been...

Posted by: Alternative Genius
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Leaders

Top 5 Account Wins of the Week

Ocean Outdoor - Team GB Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue...

Posted by: Creativepool Editorial
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Leaders

Boys & Girls launch an anti-bullying wristband

Amidst the high-octane networking and big deal making at the Dublin Web Summit 2015, some of the youngest tech entrepreneurs at the event (five, 11 year olds; Katelyn, Chloe, Ben, Nadine and Daniel) from St. Audoen’s School, in the heart of The...

Posted by: Creativepool Editorial
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Industry

Adobe Creative Meet Up LIVE: Watch live on Thursday 5th November

Back by popular demand, Adobe is bringing you Creative Meet Up LIVE! Put the fireworks on hold ‘til the weekend and get prepared for a Bonfire Night that is truly spectacular. The evening will explore the latest news from the Adobe MAX...

Posted by: Creativepool Editorial
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Leaders

Amazon's bookshop bridges physical and digital worlds

I'll happily admit that it's probably been almost a decade since I last purchased a book from a physical retail outlet. Whilst in my teenage years I'd spent the best part of an afternoon every weekend perusing my local book and record stores for my...

Posted by: Benjamin Hiorns
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Leaders

AWARD increases presence at Semi Permanent in Australia

The Australasian Writers and Art Directors Association (AWARD) will be increasing its presence at the annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the...

Posted by: Creativepool Editorial
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Leaders

WPP adds the Essence of digital advertising to its roster

As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann London - Bisto As part of the “Bisto Together Project,” which launched last year, McCann London has created a new campaign showing how home-cooked food can bring people together. Launching two new ranges under in the Bisto Made...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: JWT

Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...

Posted by: Creativepool Editorial
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Leaders

Creative Circle want us to test our advertising knowledge

Creative Circle, the longest running advertising awards body in the UK, has launched a social media focused campaign called #namethebrand to mark their call for entries for the 2016 awards. The campaign, created in collaboration with Leo Burnett...

Posted by: Creativepool Editorial
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Leaders

We’ll pay you the princely sum of £EXP,OSU.RE

You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...

Posted by: Ashley Morrison
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Leaders

Brand Makeovers of the Week

Gretel transform Netflix into a literal House of Cards As maddeningly successful as it has become, few would argue that Netflix is long overdue for a visual upgrade. The internal design team unveiled a new, flatter logo design last year, which...

Posted by: Creativepool Editorial
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Leaders

WPP's Landor takes hold of the stakes in top motion studio: ManvsMachine

Landor, the WPP-owned strategic brand consulting and design firm, has acquired a majority stake in multi award-winning motion design studio, ManvsMachine. ManvsMachine was founded in London by designers Mike Alderson and Tim Swift and has worked on a...

Posted by: Creativepool Editorial
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Leaders

Hacking Senses: Project Daedalus see the world through animal's eyes

Whilst VR (which if the media at large is to be believed is going to see something of a grand renaissance in 2016) is pretty exciting for a number of reasons, it also runs the risk of further closing the divide between reality and technology, a...

Posted by: Benjamin Hiorns
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Inspiration

Berlin Dispatch: Grace Weaver’s 'Skinny Latte’ at Soy Capitán

The introduction to Grace Weaver’s Skinny Latte at Soy Capitán Berlin, promises to immerse you in the land of ‘milk and honey’. It’s an ominous assurance, there are emojis throughout the text and everything looks candy...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...

Posted by: Creativepool Editorial
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Leaders

Say bye to Coco: Is Birch the next trend in packaged water?

British design studio Horse has created a unique log-like carton and a Norse-inspired identity for the aptly-named Tåpped; a drink actually made from birch-sap. Created to help the Finnish drink break into the UK market, the design aims to...

Posted by: Creativepool Editorial
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Leaders

Crossing Borders: How business stumbled over design

We live in the age of design. We've seen Accenture buy design firm Fjord, making the international consulting firm the latest member of the club of multifaceted companies that are integrating studios. Accenture isn't doing its design savvy moves...

Posted by: Harry Elonen

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