Displaying 1 - 36 of 42 results
An ad for UK banking brand Halifax has become the first to utilise a new technology in cinemas, which sees the 60-second film go beyond the big screen. That New Home Feeling is created by adam&eveDDB and follows a slinky toy as it moves around a...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...
Posted by: Creativepool Editorial
I have a rather unique connection to the classic Hanna-Barbera cartoon Top Cat, in that I was named after one of its characters. I was, to put it bluntly, a rather large baby, and my parents, in their infinite wisdom, had taken to referring to me as...
Posted by: Benjamin Hiorns
Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...
Posted by: Magnus Shaw
Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...
Posted by: Creativepool Editorial
Pop culture and advertising have been walking hand-in-hand with varying degrees of success since ethe 1950s. In the latter half of the 20th century we saw brand and pop culture partnerships like Pepsi and Michael Jackson and Nestle and The Simpsons...
Posted by: Benjamin Hiorns
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of our creative calendar is designed to...
Posted by: The Darnell Works Agency
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...
Posted by: The Darnell Works Agency
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...
Posted by: Creativepool Editorial
Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of the Creative Calendar is designed to...
Posted by: The Darnell Works Agency
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....
Posted by: Creativepool Editorial
Sony brings Aibo robot dog back to life with added AI Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...
Posted by: The Darnell Works Agency
Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...
Posted by: BENlabs formerly Greenlight
Leo Burnett London - NSPCC/O2 Leo Burnett London is behind the latest instalment of the NSPCC and O2 “Share Aware” television, VOD and radio campaign, which empowers parents to protect their children when they are online. It responds to...
Posted by: Creativepool Editorial
Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Just a few short months after it was named the “most complained about advertising campaign of 2016” by the Advertising Standards Authority (ASA), Moneysupermarket is looking set to rise from the ashes of infamy by replacing gyrating...
Posted by: Benjamin Hiorns
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...
Posted by: Benjamin Hiorns
Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
DFS; the UK’s biggest sofa manufacturer and retailer, has partnered with the Oscar-winning studio Aardman to create a multichannel advertising campaign that makes heroes of its talented team of craftsmen and women. Borrowing a trick from the...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has announced the appointment of the highly regarded Sian Cook to the role of Managing Partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths. Cook comes to the role from BBH, London...
Posted by: Creativepool Editorial
Taylor Herring - Pimms Jelly Good Show Whilst not technically an ad, I couldn't possibly help but kick things off this week with this wonderful activation by Taylor Herring for Pimms. It would be unpatriotic of me to do otherwise! What the summery...
Posted by: Benjamin Hiorns
McCann London - Picturehouse Cinemas Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house...
Posted by: Creativepool Editorial
TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...
Posted by: Benjamin Hiorns
Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...
Posted by: Magnus Shaw
Irn Bru - Train The Irn Bru people have been making a virtue of tasteless ads for a while now. I suppose you'd call them 'cheeky', rather than full-on rude - and here's the latest. If one were to nit-pick, it could be said they are playing a bit...
Posted by: Magnus Shaw
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw