Displaying 73 - 108 of 619 results
Make to Treasure is an attitude. Simply put, the idea any brand-related promotional tool we produce should add value, so we need to make it last. Promotional materials that belong in a brand’s ID should add texture, weight (metaphorically and...
Posted by: Heather Golding
In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
Based in Burlington, Vermont (USA), Michael Tonn is the living proof that sometimes, talent is all you need for sheer luck to set things in motion. By his own admission, it was the industry who found him, not the opposite - as a number of small local...
Posted by: Creativepool Editorial
Back in January 2021, Creature was appointed to refresh the brand identity of Motorpoint - one of the largest independent car retailers in the UK. Fast forward to summer, and the agency has helped the retailer deliver its biggest national integrated...
Posted by: Creativepool Editorial
The best things happen by chance. Jay Forth's story fits this very well. Having started out in a sales environment, Jay's creative spirit soon became interested in the way video games were made. After toying around with a few editors with pre-made...
Posted by: Creativepool Editorial
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Born and "raised" in Toronto, Zulu Alpha Kilo has a pretty beautiful history here on Creativepool. Multi-award winners since 2018, pluri-featured in the community and our #3 Ranked Advertising Agency on the platform, the team at ZAK is relentlessly...
Posted by: Creativepool Editorial
I was asked recently - 'What brands make you happy?' Almost every day my colleagues and I are asked to help organisations find their deeper purpose, unravel their values and promote a part of life they can slot into to make the most profitable...
Posted by: Simon Manchipp
It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...
Posted by: Bopper
There’s a common understanding in the fiction writing scene, according to which conflict drives story. Even outside of fiction, it is a common storytelling technique to highlight the struggles of your characters to make them more relatable. We...
Posted by: Antonino Lupo
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...
Posted by: Creativepool Editorial
When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...
Posted by: Benjamin Hiorns
When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...
Posted by: Creativepool Editorial
Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...
Posted by: Benjamin Hiorns
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...
Posted by: Antonino Lupo
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...
Posted by: Creativepool Editorial
Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...
Posted by: Creativepool Editorial
Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...
Posted by: Creativepool Editorial
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
If you need proof that persistence pays off, all you should do is listen to Ampersans's story. Born out of hundreds of agency rejections and some failed internships, Ampersans is the crystalised dream of a creative who wouldn't take 'no' for an...
Posted by: Creativepool Editorial
After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...
Posted by: Creativepool Editorial
As part of the design community, the question of working for free often comes up. I think in most genres of the creative industry, there’s almost an expectation that we should be expected to take on projects for free, or under the guise of...
Posted by: Tony Clarkson
Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...
Posted by: Creativepool Editorial
There weren't many things to be thankful for in 2020 - certainly good health, having a job, and for many, Pornhub. The brand offered free Premium access to all users at the beginning of the pandemic, and around the same time as Thanksgiving, their...
Posted by: Creativepool Editorial
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino Lupo
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 16 March, the unified 2021 SXSW Conference will introduce what's next in the worlds of film, culture, music and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...
Posted by: Antonino Lupo