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Leaders

Can you headbang to Taylor Swift?

TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...

Posted by: Creativepool Editorial
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Leaders

Alt-rockers and whisky makers collaborate on a new kind of novel

Gloomy alternative rockers, Wild Beasts, have teamed up with Jameson Irish Whisky and animator, Mattis Dovier to create a unique GIF-Novel. With digital design courtesy of M&C Saatchi Sport & Entertainment, the online novel is part of The Jameson...

Posted by: Benjamin Hiorns
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Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Leaders

Adot shines a light on homelessness

In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...

Posted by: Creativepool Editorial
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Leaders

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw
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The Week In Advertising

Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...

Posted by: Magnus Shaw
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Leaders

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw
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Leaders

Amazon take the Kindle to India

Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...

Posted by: Benjamin Hiorns
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Leaders

Mindshare's plan for agility in Dubai pays off

Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...

Posted by: Benjamin Hiorns
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Industry

The Winners of The 4th Annual Lovie Awards Are…

If you appreciate creative, inspiring online work, get ready to cheer: After a long and thrilling season, marked by nearly 1,500 entries from all across Europe, The Lovie Awards has officially announced this year's winners. And we're proud to share...

Posted by: The Lovie Awards
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Leaders

Grey London help Volvo 'Swell' its brand in new ad

In a bid to move into a more premium market space, Volvo has launched a new TV campaign for its XC60 model called “Swell.” The campaign is centred around a film which introduces some of the basic principals that represent the brand's positioning...

Posted by: Benjamin Hiorns
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Features

Levis ran one of the most successful campaigns ever. So what now?

Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...

Posted by: Magnus Shaw
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Leaders

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

Posted by: bluemarlin
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Leaders

New Team Behind The Legendary New York Music Venue CBGB

CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...

Posted by: Creativepool
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Leaders

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool
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Leaders

Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

Posted by: Creativepool
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Industry

Pool Party 2014: Storystream

Creativepool is ending summer in style with Pool Party 2014. Our sublime DJs will provide the soundtrack to a fantastic night and we have photographers capturing the nights shenanigans. To keep up to date with what is happening on the night watch...

Posted by: Creativepool
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Workshop

How to bring your images to life using Cinemagraphs

A Cinemagraph is a looped gif in which only a small part of the image is animated whilst the rest is motionless. They are a great way to add subtle details to what appear to be static images. In fact, they are not images at all but videos manipulated...

Posted by: Fotolia
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Leaders

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather kick-off the Hero Indian Super League

Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...

Posted by: Benjamin Hiorns
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Industry

Creative Industry End of Summer Bash: Pool Party 2014

The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...

Posted by: Creativepool
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Industry

Win tickets to Wembley for the England v. San Marino Qualifier

Win tickets to Wembley for the England v. San Marino Qualifier at Pool Party 2014 We are all excited for the Creativepool end of summer party happening this Wednesday, but we have some more news! We have a PAIR OF GOLD LEVEL TICKETS up for grabs...

Posted by: Creativepool
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Leaders

Sony and relentlessGENERATOR celebrate Ghostbusters 30th anniversary

To celebrate the 30th anniversary of the seminal 80's comedy-horror classic “Ghostbusters,” the digital marketing and eCommerce solutions provider, 'relentlessGENERATOR' have signed up with Sony Pictures Entertainment to create...

Posted by: Benjamin Hiorns
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Leaders

Braintree join the Bitcoin bandwagon

Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...

Posted by: Benjamin Hiorns
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Leaders

Could Fubar Radio be the future of online broadcasting?

UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...

Posted by: Magnus Shaw
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Leaders

Guinness amplify the “Artist's Journey” in new ad

The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...

Posted by: Benjamin Hiorns

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