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Leaders

Durex caught vlogging off for new campaign

The last few years have thrown up a new kind of professional personality; the “YouTube celebrity.” These video bloggers (or “Vloggers”) make a living by posting short videos online that cover a range of topics from video games and films to...

Posted by: Creativepool Editorial
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Leaders

Carphone Warehouse iD finds a face

Bow & Arrow, the London-based creative growth consultancy, has designed the identity for iD, a new mobile phone network to be launched by the Carphone Warehouse, which has posited itself as the most affordable 4G network. It will operate via the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

Creativepool at D&AD 2015

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw
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Leaders

Explore an interactive history of London

A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...

Posted by: Creativepool Editorial
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Leaders

Donate to charity in your sleep with Surfify

A new campaign for the SurfAid charity organisation from BWM Dentsu encourages people to literally make a donation in their sleep. The organisation, which works hand-in-hand with the communities of Western Sumatra, Sumbawa and Sumba in the Mentawai...

Posted by: Creativepool Editorial
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Leaders

Google and the "Mobilegeddon"

As part of an effort to chime with the progressively mobile times, Google made a significant change to their ranking system this week by giving web pages that haven't been optimised for smartphones, tablets and other mobile devices a lower ranking on...

Posted by: Creativepool Editorial
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Inspiration

Looks: engaging a post-human existence

The new ICA show Looks is a group exhibition presenting work by the likes of Wu Tsang, Stewart Uoo, Juliette Bonneviot and Morag Keil opening 22nd April until 21st June. It’s an investigation into our contemporary relationship with technology,...

Posted by: Jade French
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Leaders

Hewlett Packard Enterprise finds a fresh identity

After Hewlett Packard announced its intention to split into two separate entities last October, the “Enterprise” arm was left without any real brand identity, and it's taken six months for the newly christened Hewlett Packard Enterprise...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Leaders

Irish rugby fans epically pranked by Heineken

Rothco makes rugby fans face one of their worst nightmares in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup. The film, which leads an in-depth online campaign for the brand, was directed by Finn Keenan of Motherland,...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

Say what? 15 ridiculous things overheard in agencies

Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...

Posted by: Magnus Shaw
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Leaders

Winner Winner Chicken Dinner

Last month we were ecstatic to release the 2015 Annual. It was amazing to see all of the fantastic work that our platform hosts celebrated in our unique publication. One of our core aims at Creativepool has always been to give those who do...

Posted by: Creativepool
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

Google's guide to designing the perfect app

The great and powerful Google recently published a report advising app developers on how to maximise user experience through design. The report is titled “Mobile App UX Principles: Improving User Experience and Optimising Conversion,”...

Posted by: Creativepool Editorial
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Leaders

Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Leaders

Election 2015: It's all a game

For young people in 2015, it would appear that there is nothing quite as unsexy as politics. To be completely honest, I can't blame them, as the whole political system has nosedived into a complete farce over the last decade or so. What was once a...

Posted by: Benjamin Hiorns
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Leaders

A New Agency Tool for Creating Better Proposals - Faster

First sentences are difficult. As they go, that one wasn’t particularly memorable. I went to journalism school where they drummed it into you that if it was longer than 25 words and didn’t summarise the story in a compelling way,...

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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Inspiration

N9ve Presents: Beautiful Coins

Beautiful Coins, N9ve’s latest personal project, is an animated video celebrating historical and political moments throughout Europe. Quite literally, full of beautiful coins, the piece contains stunning transitions, and is accompanied by...

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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

EasyJet highlight digital innovation in new campaign

Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Dove (US) - Men Care Other than a common language, if there's one thing that separates the Brits from the Americans, it's advertising. Take this spot for Dove Men Care; you just know it's an American ad before you even hear the first 'Daddy!'. In...

Posted by: Magnus Shaw
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Leaders

MEC Commerce prepares for launch

MEC has announced the launch of MEC Commerce, a specialist e-commerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create “A leading edge” for the agency’s clients in the constantly changing...

Posted by: Creativepool Editorial
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

Guitar Hero makes a triumphant return

An epic new spot was posted online yesterday giving wannabe rock stars everywhere their first taste of Guitar Hero Live, the first Guitar game to be released in five years and the first for next generation (or is that current generation now?)...

Posted by: Creativepool Editorial

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