Displaying 1 - 36 of 38 results
How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...
Posted by: Creativepool Editorial
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool Editorial
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...
Posted by: Creativepool Editorial
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial
A freelance graphic designer and illustrator with project management and art direction experience, Florentyna Butler (Flo to her friends) has worked with many brands over the years and on projects including packaging, art prints, social media posts...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
We’ve all been talking a lot about the metaverse this month. But whereas most of the content seems to revolve around what it can’t do and questioning its limits, I thought I’d close out metaverse month by looking at one subset of...
Posted by: Benjamin Hiorns
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...
Posted by: Creativepool Editorial
A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...
Posted by: Creativepool Editorial
The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...
Posted by: Antonino Lupo
British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...
Posted by: Creativepool Editorial
Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...
Posted by: Creativepool Editorial
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...
Posted by: Creativepool Editorial
Creative agency TWELVE has launched its first major campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive...
Posted by: Creativepool Editorial
McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...
Posted by: Creativepool Editorial
Today (June 1) marks the launch of The Body Shop’s latest and most ambitious campaign against animal testing in partnership with Cruelty Free International. Harnessing a number of famous faces and social influencers dedicated to the cause, The...
Posted by: Creativepool Editorial
With social media and the mainstream news outlets still falling over themselves to celebrate Meryl Streep's bold and oddly subtle defamation of the incoming US president (he who shall not be names) at the Golden Globes, Hollywood is once again in the...
Posted by: Benjamin Hiorns
After a rigorous and creative selection process, the BBC have announced their new User Experience and Design (UX&D) Digital Design Research roster, which features the eight agencies the BBC is now committed to work with for the next 2 years. Over 50...
Posted by: Creativepool Editorial
From the beginning, Common Industry's mission was to build an independent communications company. One that blurred the lines of traditional disciplines and agency structures. Now the proud owners of a D&AD award as well as a client base including...
Posted by: Kate Lewin
Across globe, journalists are constantly under the threat of violence, and many unfortunately end up as victims, as simply researching authoritarian regimes or organised crime can be a life-threatening profession. In 2015 alone, 144 reporters were...
Posted by: Creativepool Editorial
When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...
Posted by: Benjamin Hiorns
The hub for tech innovators to congregate and shakeup the European Startup scene… Business Rocks, taking place 21 – 22 April 2016, Manchester Central, UK, today announced its inspiring, thought provoking keynote speaker line up at the UK’s...
Posted by: Business Rocks
These remarkable headphones were designed by Royal College of Art graduate Gemma Roper to clip comfortably to a cycling helmet and play music through the wearer's cheekbones, so they are still able to listen out for vehicles whilst they are also...
Posted by: Creativepool Editorial
Idris Elba (of pretty much everything you've ever seen in the last 18 months fame) is hosting a unique new 20-part digital series for the BBC in order to show off the beebs' ambitious new Taster platform. Taster is an intriguing online platform...
Posted by: Benjamin Hiorns
Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...
Posted by: Benjamin Hiorns
In the latest “Go Fun Yourself” online film by Saatchi & Saatchi London for Toyota's Aygo, a group of four musical comedians make up humorous songs about passers by neat Spitalfields Market in East London. In the clip, which can be viewed...
Posted by: Benjamin Hiorns
Many of our capital city's most renowned cultural institutions are banding together in order to promote its exceptional upcoming Autumn season of events. Forecasts reveal that more than two million tourists are expected to visit the stellar...
Posted by: Benjamin Hiorns
The Science Museum and Samsung launch the Digital Lab research project The Science Museum and Samsung have announced the launch of Digital Lab; a pioneering research project undertaken with the help of Cheil London, which will explore new ways to...
Posted by: Creativepool Editorial