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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

Posted by: Richard Holman
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Inspiration

Behind the Idea: Wunderman Thompson's not-so-beautiful game

We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....

Posted by: Creativepool Editorial
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Leaders

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Leaders

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Leaders

Bill Murray & Co return in new Ghostbusters game trailer

Nostalgia has been big for business for the past few years and a new HD Ghostbusters game is set to continue that trend as Bill Murray and his team of trusted scientists return for more adventures. Ghostbusters: The Video Game Remastered delivers a...

Posted by: Creativepool Editorial
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Workshop

Elevate your stationary game

In today's episode, we attend a quick workshop where Nick Kidd, associate art director at TracyLocke, takes us through the process of foil stamping, creating envelope liners, and making wax seals. He has an awesome stationary company where he sells...

Posted by: Kevin Forister
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Leaders

The mobile game that literally fights cancer

War on Cancer is a free-to-play fundraising mobile game, where money can actively be donated to a real-life cancer patient whilst the player enjoys a high intensity shoot-em-up game. The game has been created by Saatchi & Saatchi Interactive...

Posted by: Creativepool Editorial
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Leaders

Rothco promote Irish Defence Force recruitment with Video Game stunt

Detractors and meddling busybodies have been claiming for decades that video games are criminalising are youth and making them more prone to violent behaviour, but a bold and potentially controversial new campaign from Rothco aims to turn that...

Posted by: Creativepool Editorial
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Leaders

Deutsch turn pollution into monsters for educational VR game

Advertising, design and digital agency Deutsch NY, visual content studio Ntropic and specialist VR company Tactic have launched an educational social good initiative called the “Hidden Dangers Project,” in conjunction with the nonprofit...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Leaders

Dystopian business in The Founder video game

“I first started thinking about making a startup simulator around 2012" said Francis Tseng, talking to Creativepool about his inspiration for The Founder - a meta, dystopian simulator that lets you launch and manage your own business. “I was...

Posted by: Kate Lewin
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Leaders

Tel Aviv's City Hall transformed into gigantic game of Tetris

We've all played Tetris. In fact, if you haven't then you should really put down whatever it is you're doing right now and either hit your local retro gaming store or (perhaps more conveniently) download it to your phone right now, because it truly...

Posted by: Creativepool Editorial
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Leaders

McCann Madrid are changing the game for skaters

Skateboarding is a sport that's hardly evolved in its 50-year history, until now. McCann Madrid has helped develop a unique new skating accessory that could change the game for even the most experienced skaters. Syrmo is a deceptively simple device...

Posted by: Creativepool Editorial
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Leaders

A giant game of Guess Who promotes rock legends Wembley show

Of all the board games from my childhood, few elicit the same pangs of nostalgia as Guess Who? This was less of a game, more of a light detective simulation, and the fact that it also contained some rather hilarious caricatures certainly didn't...

Posted by: Benjamin Hiorns
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Leaders

Global tech game changers confirmed to headline @ Business Rocks 2016!

The hub for tech innovators to congregate and shakeup the European Startup scene… Business Rocks, taking place 21 – 22 April 2016, Manchester Central, UK, today announced its inspiring, thought provoking keynote speaker line up at the UK’s...

Posted by: Business Rocks
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Job Description: Game Designer

Game designers devise new video games and define the way the game is played, as well as the 'game experience'. Video games are a major part of the UK's media industry. People spend more money on buying games than they do on going to the cinema. Job...

Posted by: Creativepool
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Leaders

Play the new WWE game as the Terminator? Hell yeah.

As he famously promised 30 years ago, Arnold Schwarzenegger is indeed back, and in a big way. This summer saw the release of the latest Terminator movie, which also marked the former California governor's return to the big screen blockbuster scene...

Posted by: Benjamin Hiorns
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Leaders

Election 2015: It's all a game

For young people in 2015, it would appear that there is nothing quite as unsexy as politics. To be completely honest, I can't blame them, as the whole political system has nosedived into a complete farce over the last decade or so. What was once a...

Posted by: Benjamin Hiorns
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Leaders

Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
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Leaders

Pinterest brings its advertising A game

Pinterest, the visual social network, plans to significantly further how it monetises its site by improving how advertisers use it. The site, which sells itself as a “Discover-based” social media platform, will serve up more user data to...

Posted by: Creativepool Editorial
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Leaders

Snapchat move into the advertising game stateside

Over the weekend, popular picture messaging service Snapchat (which has been in the news of late due to the recent server hacks dubbed “The Snappening” by opportunistic perverts everywhere) revealed its first ads for US users, a move that...

Posted by: Benjamin Hiorns
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Fair game? The ugly world of trolling

By virtue of the fact that you're reading this blog, you almost certainly know what trolling is. For those of you that don't, it's when people with absolutely no penis (and whatever the female equivalent is) leave nasty comments on blogs, online...

Posted by: Ashley Morrison
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Leaders

Activision prank fans to promote new Skylanders game

The Skylanders franchise brought the idea of connecting physical toys to video games into the mainstream, and the concept has been copied by everyone from Disney to Nintendo in the years since. As such, franchise publishers Activision have decided to...

Posted by: Benjamin Hiorns
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Leaders

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

Posted by: Benjamin Hiorns
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Features

Game On. The toughest creative challenge in TV.

‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...

Posted by: Magnus Shaw

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