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Displaying 1 - 27 of 27 results

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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Leaders

How to achieve performance objectives with connected experiences

Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...

Posted by: Creativepool Editorial
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Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...

Posted by: Creativepool Editorial
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Features

The key to successful fan engagement

2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...

Posted by: Paul Bidder
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Leaders

Felix Schmidt on the value of risk

Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...

Posted by: Creativepool Editorial
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
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Leaders

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Leaders

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Inspiration

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Hugo Drayton

Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity. What will be the biggest trends in 2019 in your field?...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: John Treacy

John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018. What will be the biggest trend in 2019? Brands going into ‘acquisition mode’ after GDPR has...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns

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