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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Trends

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Trends

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

Posted by: Industry Updates
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Features

Ad trends 2019: Hugo Drayton

Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity. What will be the biggest trends in 2019 in your field?...

Posted by: Industry Updates
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Features

Ad trends 2019: John Treacy

John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018. What will be the biggest trend in 2019? Brands going into ‘acquisition mode’ after GDPR has...

Posted by: Industry Updates
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Features

Will China turn the world of marketing on its head?

Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...

Posted by: Qumin
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Advertising

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Industry Updates
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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Features

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....

Posted by: Industry Updates
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Technology

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Trends

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Economy

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Industry Updates
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Careers

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

Posted by: Advertising Association
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Design

London Fashion Week finds a new home

This week, it was announced that London Fashion Week would be moving from its iconic Somerset House location to the heart of Soho. The British Fashion Council (BFC) have decided to move the event to the Brewer Street Car Park at the centre of the...

Posted by: Industry Updates
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Inspiration

Chaotic storage. Inside Amazon's warehouse.

If you're the worlds largest online retailer, you take hoarding to a whole new level! Especially when you have over 137 million customers per week and a GDP larger than half of the countries in the world. If you need that last minute gift or a new...

Posted by: Creativepool
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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Advice

Opinions - Mange tout, Rodney, mange tout

by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...

Posted by: Creativepool

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