Displaying 1 - 36 of 64 results
Vasilisa Forbes is a fashion photographer and video editor, who's also the brains behind the #WaxChick project. You might have seen her billboards popping up around London, or caught her speaking at the ICA. Controversial and throught-provoking, her...
Posted by: Jade French
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...
Posted by: Benjamin Hiorns
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...
Posted by: Think Design Manchester Ltd
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
The cost-of-living crisis isn’t just affecting families, it’s a trickle up nightmare that’s digging its teeth into businesses too and brands are businesses. One of the first places many brands unfortunately choose to sever spending...
Posted by: Benjamin Hiorns
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...
Posted by: Lysle Wickersham
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...
Posted by: Creativepool Editorial
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
How do you carry on the conversation long after an exhibition has ended? The creative folks at House of Greenland may have an idea or two. When Hyundai, official sponsor of the Hyundai Commission at London's TATE Museum, reached out for help in...
Posted by: Creativepool Editorial
Ask any freelancers that’s been working for more than a few years and they’ll probably turn their noses up at the very mention of freelance platforms like Upwork and Fiverr. For my sins, I’d probably count myself amongst the...
Posted by: Benjamin Hiorns
‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...
Posted by: Antonino Lupo
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...
Posted by: Antonino Lupo
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
Born and "raised" in Toronto, Zulu Alpha Kilo has a pretty beautiful history here on Creativepool. Multi-award winners since 2018, pluri-featured in the community and our #3 Ranked Advertising Agency on the platform, the team at ZAK is relentlessly...
Posted by: Creativepool Editorial
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...
Posted by: Antonino Lupo
You wouldn't have been too optimistic at the beginning of the pandemic, but it looks like productivity while working from home has actually increased. The workforce has found its own balance. We do know, however, that creativity often thrives in...
Posted by: Creativepool Editorial
You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...
Posted by: Creativepool Editorial
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....
Posted by: Richard Holman
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Brand & Deliver - Shadow of the Tomb Raider Publisher of the iconic Tomb Raider series, Square Enix, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider. Following the massive...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...
Posted by: Creativepool Editorial