Displaying 1 - 36 of 812 results
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...
Posted by: Creativepool Editorial
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
We are super excited to announce our most recent signing - Geoffroy de Crécy. Geoffroy is a French director and illustrator, who continuously explores many ways to apply and combine the techniques of traditional animation, stop-motion, 3D and...
Posted by:
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking some sort of cultural taboo, I started chatting about humour in different languages. I tried...
Posted by: Textappeal
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...
Posted by: Benjamin Hiorns
AMV BBDO - Think! Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
Ogilvy & Mather - Coca-Cola Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
Fascism is one hell of a buzzword, and if there could be one fascistic figurehead, it would undoubtedly by Adolf Hitler. Yes, many have accused Donald Trump of holding similar values as the man many still refer to as the most evil to have ever walked...
Posted by: Benjamin Hiorns
Help the blind to experience a smile for Listerine The team at JWT London have created a rather special film and designed and built a bespoke app that lets blind people know when someone is smiling at them, to launch Listerine’s Advance White...
Posted by: Creativepool Editorial
Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...
Posted by: Creativepool Editorial
McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...
Posted by: Benjamin Hiorns
Yesterday, it was announced that Natalie Lam has been appointed as executive creative director of Razorfish, at the agency's headquarters in Times Square, New York. Razorfish is a part of the Publicis Groupe holding company, and is one of the world's...
Posted by: Benjamin Hiorns
We love Photoshop because it's one of the design industry's best tool and friend. Nowadays with the never ending supply of tutorials, apps and YouTube videos, anyone can be a designer, photographer and retoucher. With some fair amount of knowledge,...
Posted by: Creativepool
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
How did you get into the industry? I visited AFDA, a Film school in Johannesburg, South Africa, when I was scouting out colleges after High School. For some reason, the animation department really attracted me. It might have been because I was...
Posted by: Creativepool Editorial
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool Editorial
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...
Posted by: Creativepool Editorial
Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...
Posted by: Creativepool Editorial
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...
Posted by: Benjamin Hiorns