Displaying 73 - 108 of 2778 results
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
As Twitter's instantly recognisable blue bird has spread its wings, to make way for the platform's new X logo and branding, Natalia Kaczmarek, Senior Digital Content Creator at Whiteoaks International, asks if Twitter's move to X a smart one and if...
Posted by: Creativepool Editorial
How did you get into the industry? From a tender age, the world of design and illustration beckoned me. My childhood was filled with doodles, sketches, and imaginations that translated onto paper. Pursuing Fine Arts was a natural progression,...
Posted by: Creativepool Editorial
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
As the world grapples with high inflation and a cost-of-living crisis, it isn’t exactly surprising to see a major shift in the marketing strategies of the world’s biggest brands. A new Marketers Most Wanted report, which analyses the...
Posted by: Benjamin Hiorns
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...
Posted by: Creativepool Editorial
By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...
Posted by: Creativepool Editorial
By Matthew Parsons, Head of Gaming at Azerion The incredible diversity of gaming audiences is finally being taken for granted. According to online gaming statistics, over a quarter (26%) of UK adults played some form of online game in 2022 -...
Posted by: Creativepool Editorial
Lemon8, TikTok’s sister-app is an innovative social media platform that aims to revolutionise the way users connect and express themselves online. Described as a romance of Instagram and Pinterest, with its unique blend of visual and written...
Posted by: Creativepool Editorial
For years, influencers have taken social media by storm, endorsing brands, leading lavish lifestyles, and accumulating massive followings. As the AI craze continues to gain momentum, however, influencer culture has now been drawn into its embrace...
Posted by: Benjamin Hiorns
Exclaimer, a leading provider of email signature solutions for businesses, has revealed a renewed brand identity, inspired by the needs of the company’s customers and employees who know the platform best. In collaboration with brand agency,...
Posted by: Creativepool Editorial
Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...
Posted by: Creativepool Partner
By Pete Sayburn, CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. It's always fascinating to see how a new platform is used and, as a CEO, I've witnessed some interesting responses to the astronomical growth...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...
Posted by: VidMob
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...
Posted by: Benjamin Hiorns
Inclusivity is a loaded term for many. While there are those of us that understand the world needs to have the people on the fringes seeing themselves represented, there are many others who feel it’s all just pandering. The problem is, so many...
Posted by: Benjamin Hiorns
The cost-of-living crisis isn’t just affecting families, it’s a trickle up nightmare that’s digging its teeth into businesses too and brands are businesses. One of the first places many brands unfortunately choose to sever spending...
Posted by: Benjamin Hiorns
In today's increasingly competitive marketplace, where consumers are being bombarded with endless products and services from a million directions, capturing attention and driving sales requires a more nuanced approach. The creative industries are in...
Posted by: Benjamin Hiorns
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
From art to adverts, we’re seeing increasing (and incredibly impressive) examples of creativity sourced entirely from AI. And if you look at the dictionary definition of creativity, it’s easy to see how this can be plausible. It says,...
Posted by: Creativepool Editorial
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...
Posted by: Creativepool Editorial
When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....
Posted by: Lysle Wickersham
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...
Posted by: Benjamin Hiorns
Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...
Posted by: Creativepool Editorial
Marketing is an ever-evolving field that requires constant engagement if you want to keep up with the latest trends and strategies. Marketers are always learning and always evolving as the form itself shifts with changing trends. One of the best...
Posted by: Benjamin Hiorns
Marketing and advertising are two essential components of any successful business. However, while they are often used interchangeably, there are significant differences between the two terms in terms of application and intent. Here, I’ll be...
Posted by: Benjamin Hiorns
No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...
Posted by: Creativepool Editorial