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Leaders

O2 champions live experiences in #FollowTheRabbit campaign

O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Leaders

Wasserman and Sky bring Lego Batman to life in London

Sky Broadband has launched a 360 degree Lego Batman game experience at its flagship Westfield London store. The interactive experience, which is being delivered by the Wasserman Experience division, will tour the UK until the 5th of March 2017. The...

Posted by: Creativepool Editorial
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Industry

Calling all future creative leaders

#CEFutureLeaders - you're invited to a stellar one-day event. One of Creative Equals' aims is to double the number of creative directors in London. Currently, the number is just at 12%. That's why we're inviting 100 future creative leaders to come...

Posted by: Creative Equals
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Leaders

Top 10 Hires of the Week

Publicis Groupe Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...

Posted by: Creativepool Editorial
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Industry

7 Reasons why you should enter the Annual 2017

1. You will get your work on the desks of the industry’s leading directors from around the world. The Annual physically gets your work in front of those people who have achieved ‘epicness’ throughout their career. As well as 165...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Creativepool Editorial
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Leaders

Apple App Store raise price of all apps by 25% because of Brexit

With the post-Brexit pound plummeting faster than Donald Trump's approval rating, Apple have decided to set a terrifying precedent in the tech community by raising the price of all apps in the UK by 25%. In real terms, this means an app that used to...

Posted by: Creativepool Editorial
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Inspiration

Inside the Mind of Hugo Rodrigues, CEO at Publicis Brasil

What does it take to be the founder of the next best tech company? Or a director at a top agency? Well, an appetite for learning helps, so ‘Inside the Mind’ is a new series of interviews helping you get in the heads of the leaders and...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: BBC Three, Hula Hoops and other stories

Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather tackle Cyberchondria for healthcare app Babylon

As a nation of hypochondriacs, it's become all too common for us to reach for Google to analyse our health concerns before actually booking a doctor's appointment. The problem is that Google often only serves to underline our worst fears, so before...

Posted by: Creativepool Editorial
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Industry

One Extraordinary Day in Branded Content

For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...

Posted by: The BCMA
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Leaders

HTC launch Vive Studios to create first party games and apps

HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...

Posted by: Creativepool Editorial
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Leaders

Nintendo announce Universal Theme Park and Legend of Zelda Escape Room!

Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman Deportivo of Sweden has hired Martin Jon Adolfsson as a Creative Director. Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on...

Posted by: Creativepool Editorial
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Leaders

AKQA analyse your selfies for Watch Dogs 2

Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...

Posted by: Creativepool Editorial
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Leaders

Annual 2017 opens for the Early Birds, and you know what they say…

It's our favourite time of year again, with the winter closing in and the clock winding down, as we set our sights set on the New Year and the opening of our early bird Annual submissions. The overwhelming volume of unique and exciting work...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment...

Posted by: Creativepool Editorial
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Industry

Cannes Lions announces Global Creativity Report 2016 results

Inspiring creativity, celebration, education and networking for 60 years and setting a global benchmark for creative excellence, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have now been announced. A...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ogilvy & Mather London - Sipsmith Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

Posted by: Creativepool Editorial

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