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Displaying 73 - 108 of 384 results

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Inspiration

Behind the Idea: Wunderman Thompson's not-so-beautiful game

We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....

Posted by: Creativepool Editorial
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Inspiration

Behind the Idea: Faking Royalty with loyalkaspar for CNN

Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...

Posted by: Creativepool Editorial
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Leaders

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Leaders

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
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Leaders

Radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
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Leaders

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Leaders

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Leaders

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
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Leaders

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Cosmo Mulford's pen and ink art adds detail to the doodle

Asked what inspires his black and white hand-drawn pieces created with ink pens, illustrator Cosmo Mulford (below) says his style is influenced by comic books and Japanese art. English illustrator and author Aubrey Beardsley and Czech painter and...

Posted by: Creativepool Editorial
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Leaders

New Butlin’s swimming pool brings the seaside inside

A new indoor swimming pool at British family holiday resort Butlin’s is based on a beach theme and includes the world’s first helter skelter water slide. The art-deco style pool, designed by brand and retail consultancy FITCH, cost...

Posted by: Creativepool Editorial
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Leaders

International Women's Day 2019: 8 of the best ads that empower women

To mark International Women's Day, we've compiled eight of the best ad that promote femininity. Sport, singing and all-around positivity feature heavily as ladies come together to show that anything is possible if you put your mind to it. 1. Sport...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: When Harry's met Harry Kane

Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2019 shortlist announced

The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019. The Creativepool Annual brings a fresh approach to awards by offering entrants a unique...

Posted by: Creativepool Editorial
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Leaders

Crazy new Nike ad celebrates women in sport

Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...

Posted by: Creativepool Editorial
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Leaders

Oscars 2019: Who will win big at Sunday's Academy Awards?

Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...

Posted by: Zoe Jones
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Industry

Annual 2019 judges revealed

Creativepool has announced the full line-up of judges for this year’s Annual 2019, which is currently open for submissions from individuals, agencies and brands across 31 different categories. Key names from a host of top international...

Posted by: Creativepool Editorial
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Leaders

Coca-Cola sends love letter to the Premier League

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division. Where Everyone Plays is helmed by Stacy Wall and created through...

Posted by: Creativepool Editorial
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Leaders

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Jones Knowles Ritchie - Dunkin’ Donuts Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...

Posted by: Creativepool Editorial

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