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Leaders

Account Wins of the Week

Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...

Posted by: Creativepool Editorial
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Leaders

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial
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Industry

DWA brings you the November Creative Calendar, Part II

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency
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Leaders

Top Hires of the Week

WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...

Posted by: Creativepool Editorial
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Industry

DWA brings you the November Creative Calendar, Part I

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency
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Leaders

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...

Posted by: Creativepool Editorial
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Inspiration

Converagency: The device of our time

In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...

Posted by: Pancho González
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Leaders

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Leaders

Sadiq Khan and celebrity friends declare London open for summer

A stellar line-up of stars from the worlds of sport, music and entertainment today joined the Mayor of London’s campaign to tell the world that London is open for summer. As part of the ongoing #LondonisOpen campaign, a short 50 second video...

Posted by: Creativepool Editorial
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Leaders

Publicis weave a literal Game of Thrones tapestry for Tourism Ireland

Game of Thrones season 7 is finally here, and whilst many fans are still moaning about that woeful Ed Sheeran cameo (the one that felt like it belonged more on Coronation Street than in Westeros), few could deny that, by and large, the first episode...

Posted by: Benjamin Hiorns
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...

Posted by: Creativepool Editorial
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Leaders

Riz Ahmed inspires black and ethnic voters in blacksdontvote campaign

Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Double Concentrate Double Concentrate, the Newcastle-based digital creative agency, has scored a hat-trick of new hires after adding industry veteran Gareth Howells to its team as part of an appointment triple. Howells was one of the founders of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Workshop

How to decide your idea

*This tool only works if you have a clear focus question and have your ideas pinned down on post-it notes. We often read articles on “how to generate the million dollar idea”, but we rarely talk about how to decide on the idea. The...

Posted by: Maksimilian Kallhed
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Inspiration

Book Review: The Secret of Successful Advertising?

I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...

Posted by: Steve Osborne
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Leaders

UK Gaming Industry considers mass exodus after Brexit

Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Food, Drink and Jewellery

BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...

Posted by: Creativepool Editorial

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