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Inspiration
Spotlight: Aindri Chakraborty
Website: aindri.com Creativepool: creativepool.com/aindri Facebook: www.facebook.com/aindri "I am an illustrator/designer/animator gathering experience in different sectors since 2006. My creative practice so far has covered education, television...
Posted by: CreativepoolFeatures
5 Minutes with... Sarah McCartney - Copywriter and Perfumer
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: CreativepoolFeatures
Can copy-writing be taught?
by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...
Posted by: CreativepoolWorkshop
Is there a place for modern apprenticeships in the creative industry?
Ask an employer what he or she would prefer; a candidate with three years real experience, or a graduate straight out of university, and they are likely to say that they would like a degree educated candidate with three years experience. Push them a...
Posted by: CreativepoolWorkshop
Training is an investment, not an unnecessary cost.
by Mark Young, Academy Class. In difficult economic times employers can be forgiven for looking at their expenditure and deciding that some things are easier to do without than others. While utility bills and direct employment costs are unavoidable,...
Posted by: CreativepoolWorkshop
Opinions - Wright ore rung. Does spelling really matter?
by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...
Posted by: CreativepoolWorkshop
CV + TLC = Job
by Jinx Jeffery, Dynamic New Alliances. I know a great deal of you reading this will probably have read something similar before, so please forgive me if some of this comes across in a wave of deja vu. But the information is clearly not sinking in -...
Posted by: CreativepoolFeatures
Words that Sell. Discounted tickets for one day writing conference at Bournemouth.
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: CreativepoolInspiration
Inspirational women in advertising and design
From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...
Posted by: CreativepoolWorkshop
10 Golden Rules for Freelancers
Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...
Posted by: CreativepoolFeatures
Take your pick. Why consumer choice is not always a good thing.
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...
Posted by: CreativepoolFeatures
Wedded bliss - discovering an inspiring media hub.
It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...
Posted by: CreativepoolWorkshop
CV Tips For Graphic Designers
1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...
Posted by: CreativepoolWorkshop
When a great CV turns out to be a bad interview and vice versa - trust your recruiters CV insight
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: CreativepoolInspiration
Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising
The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...
Posted by: CreativepoolInspiration
Best of TED
Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...
Posted by: CreativepoolFeatures
Meet Dave Morris
30 years ago I was a student trying to get into the business and Dave Morris was one of my course lecturers. Today he visits the leading advertising colleges in Milan, Amsterdam and England and has luminaries such as Dave Trott singing his praises....
Posted by: CreativepoolFeatures
Meet Rishi Dastidar
Rishi Dastidar is a copywriter for ad agency archibald ingall stretton. When he's not doing that, he pretends he's a digital native at his blog Being Beta. When hes not doing that, he pretends he's a poet. And when he's not doing that, he sits on the...
Posted by: CreativepoolFeatures
Meet Theo Delaney
Theo Delaney is a multi award-winning director of advertising commercials. His work is predominantly comedy based and his love of football is a major influence on his work. He is a lifelong supporter of Tottenham Hotspur and regularly appears on The...
Posted by: CreativepoolFeatures
How Social Media is Helping the World Become More Sustainable #SustainabilityMonth
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin HiornsWorkshop
How to hire a 2D Animator
In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...
Posted by: Creativepool EditorialInspiration
#MemberSpotlight on freelance animator Peter Shaw
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool EditorialFeatures
Apple’s Vision Pro allows us to dream big. Now it’s time to make those blue sky experiences a reality
Rafael Pavon, Creative Director at UNIT9 puts the headset we’ve all been dreaming about for the last decade through its paces. The Apple Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively - testing...
Posted by: Creativepool EditorialFeatures
Is TikTok a positive influence on diversity? #DiversityMonth
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin HiornsInspiration
Trends in Content Creation: What Captures Audience Attention in 2024
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | MakerIndustry
The Principles of Binary Options Marketing: A Closer Look at Broker Strategies
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool PartnerWorkshop
Colgate redefines oral care for parents and children #BehindTheBrand
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool EditorialInspiration
Voltarol zones in on where physical and social discomfort meet #BehindTheIdea
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool EditorialLeaders
#GettingToKnow Nicki Sprinz, Group Managing Director at ustwo studios
Tell us a bit about your role! Is there a “typical” day? Honestly, each day is different and that’s what I love about the role and ustwo as a company. Two thirds of my role is about “tomorrow” - balancing creating a...
Posted by: Creativepool EditorialFeatures
The future of influencer marketing #YearInReview
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin HiornsFeatures
Why brands and agencies shouldn’t be afraid of sexual harassment training
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool EditorialFeatures
How Barbie taught influencer marketers that man-hating isn't a bad thing
Since the Barbie movie was officially announced last year, there has been a tirade of comments calling it "man-hating" and how it "pushes an agenda", but the film leant into this and used it to its advantage. Of course, it's now the 14th...
Posted by: Creativepool EditorialFeatures
Mickey Mouse in the Public Domain and What it Means for Creatives
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin HiornsFeatures
Global creative calendar: July 2023
As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...
Posted by: The Darnell Works AgencyIndustry
How to create an AI film
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt