Displaying 1 - 36 of 45 results
SONOS is collaborating again with creative agency Amplify to help launch their wireless home cinema speaker, the PLAYBASE. The campaign continues SONOS’ long-term commitment to giving listeners the high-quality experience they deserve, doing...
Posted by: Creativepool Editorial
I'll probably never get to record an album at Abbey Road. It's been a dream of mine since the moment I first picked up a guitar almost two decades ago, but I've come to the sad conclusion that this particular dream shall remain unfulfilled. The same...
Posted by: Benjamin Hiorns
It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...
Posted by: Benjamin Hiorns
Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...
Posted by: Creativepool Editorial
Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...
Posted by: Creativepool Editorial
Though it attracts only half the viewers, a recent study unveiled by Forbes has revealed that advertisers pay a larger premium to show off their wares at The Academy Awards, which were held in LA last night and were broadcast in the US on the ABC...
Posted by: Creativepool Editorial
"It is a pleasure to open the Information Age exhibition today at the @sciencemuseum and I hope people will enjoy visiting. Elizabeth R." That's what it said, the first tweet from Her Majesty The Queen. Causing a great deal of fuss, it arrived on...
Posted by: Magnus Shaw
Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...
Posted by: Rufus Leonard
Reports have been leaking in over the weekend that Liberty Global, the owners of Virgin Media, are looking at placing a takeover bid for ITV. The telecommunications and television company owned by billionaire John Malone has reportedly been...
Posted by: Benjamin Hiorns
by Magnus Shaw. Very little is certain in this life, but the mad rush of predictions for the year ahead is a rock on which we can depend in the awkward gap between Christmas and New Year. Unfortunately, most of them will be wildly inaccurate - with...
Posted by: Creativepool
by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...
Posted by: Creativepool
by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...
Posted by: Benjamin Hiorns
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...
Posted by: The Darnell Works Agency
Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...
Posted by: Creativepool Editorial
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...
Posted by: Creativepool Editorial
Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a slow, dignified walk into Westminster Abbey. Accompanied by the ancestral Mistress of the Robes and Archbishop of Canterbury, the...
Posted by: Woven Agency
The week in Musk Tesla and SpaceX CEO Elon Musk has been popping up on news feeds of all shapes and sizes this week, primarily on the back of his rumoured relationship with the quirky pop star (and fellow AI sceptic) Grimes, but we're not here to...
Posted by: Creativepool Editorial
Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...
Posted by: Creativepool Editorial
McCann London - Mr Kipling Mr Kipling returns to television with its first new commercial in two years to bring a deeper meaning to the famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts...
Posted by: Creativepool Editorial
Droga5 - Pizza Hut Kristen Wiig’s comedic genius for transforming into vast and varied characters, showcased for years on “Saturday Night Live,” has now been harnessed for a new Pizza Hut campaign created with Droga5. In two TV...
Posted by: Creativepool Editorial
Design students from East London have helped create a new advertising campaign that has been launched on board Transport for London’s (TfL’s) new Elizabeth line trains to explain to customers the benefits they will enjoy while...
Posted by: Creativepool Editorial
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...
Posted by: Benjamin Hiorns
Conran Design Group - Keep Britain Tidy Award-winning brand design agency Conran Design Group (part of the Havas Creative Group) has partnered with Keep Britain Tidy on a new brand identity including the redesign of the charity’s famous...
Posted by: Creativepool Editorial
Hailed by The New York Times as "the Internet's highest honor," The Webbys has been celebrating the best of the Internet since 1996 (in other words, since the days of dial-up). That includes everything from individual digital projects like Humans of...
Posted by: The Webby Awards
Hailed by The New York Times as "the Internet's highest honor," The Webbys has been celebrating the best of the Internet since 1996 (in other words, since the days of dial-up). That includes everything from individual digital projects like Humans of...
Posted by: Creativepool Editorial
RKCR/Y&R RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer. James, who was previously Head of Strategy, joins CEO Jon Sharpe and newly appointed CCO Jonathan Burley on the...
Posted by: Creativepool Editorial
It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...
Posted by: Creativepool
MEC UK launched a partnership this week between Colgate and Britain’s Next Top Model; a first-of-its-kind deal for the brand and A+E Networks’ channel Lifetime, which has exclusive UK TV rights to the new series. The partnership includes...
Posted by: Creativepool Editorial
To celebrate the credit card brand's 19th year of sponsoring the Brit Awards, MasterCard have teamed up with celebrated producer (and BRIT Award winner) Mark Ronson to give six of his fans the chance to record a cover of his ubiquitous hit...
Posted by: Creativepool Editorial
The interior designs for London’s new Crossrail trains from design duo Barber & Osgerby, have been unveiled by the Mayor of London and Transport for London. Barber & Osgerby have acted as design consultants for the interiors, working alongside...
Posted by: Creativepool Editorial
For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...
Posted by: Kate Lewin
The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...
Posted by: Creativepool Editorial