Displaying 1 - 36 of 4482 results

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Inspiration

Space tell Gen Z to not hold back for Häagen-Dazs | #BehindTheIdea

Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...

Posted by: Creativepool Editorial
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Inspiration

Back To School with some of Creativepool's Top 25

The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...

Posted by: Kate Lewin
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Leaders

WPP's Landor takes hold of the stakes in top motion studio: ManvsMachine

Landor, the WPP-owned strategic brand consulting and design firm, has acquired a majority stake in multi award-winning motion design studio, ManvsMachine. ManvsMachine was founded in London by designers Mike Alderson and Tim Swift and has worked on a...

Posted by: Creativepool Editorial
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Workshop

Can you hear me at the back? Five tips for better presentations.

Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...

Posted by: Creativepool
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Leaders

Why working in the Creative Industries has changed and may never go back

A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Industry

Connecting back to nature with Air Wick - #BehindTheBrand

Over a year after our first global lockdowns, many are the new lessons we have learned from a global pandemic. One of these is that the best brands are the ones with a powerful identity. In that, Air Wick has very few equals. Darren Morgan, Global...

Posted by: Creativepool Editorial
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Industry

Giving back with Sancho BBDO's Clothes for Food - #BehindTheIdea

It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...

Posted by: Creativepool Editorial
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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

Posted by: Antonino Lupo
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Inspiration

Green City Solutions: Breathing Air Back into Cities

Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...

Posted by: Air Design Limited
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Leaders

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Workshop

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

Posted by: &Something
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Leaders

Behind the Idea: Why Foster’s brought back Brad and Dan

Foster’s heroes, Brad and Dan, returned to screens recently in a multi-media campaign that sees them once again playing agony uncles to Brits in need. Created by adam&eveDDB, the work marks the brand’s biggest advertising investment...

Posted by: Creativepool Editorial
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Leaders

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson UK
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Leaders

McDonald's points the finger back at obesity claims

Fast food chain McDonald's has launched a new campaign advertising its annual Monopoly promotion, just days after MP Tom Watson said it was a danger to public health. The new work, created by Leo Burnett London, taps into the idea that people...

Posted by: Creativepool Editorial
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Leaders

The creative back slapping machine from Grey London

Matt Kennedy and Georgia Horrocks are a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take adland by storm with their new innovative piece of wearable tech: The...

Posted by: Creativepool Editorial
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Leaders

Y&R send Premier League stars back to school in first unsponsored ad

The Premier League is launching its first-ever unsponsored ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer’s inspirational poem...

Posted by: Creativepool Editorial
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Leaders

MediaCom gets smart about helping women back into work

Two leading lights from the UK fashion industry have urged business people from in and around Manchester to support a charity which helps dress women in need for job interviews and a brighter future. Betty Jackson, CBE and Jane Shepherdson, MBE (both...

Posted by: Creativepool Editorial
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Leaders

Meet the man who built a life-sized Star Wars AT-AT in his back garden

Whilst some Star Wars fans (myself included as a matter of fact) might have marked their love of the franchise by buying their tickets to Rogue One weeks ago, others (or one at the very least) have decided to build their very own gigantic Star Wars...

Posted by: Benjamin Hiorns
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Leaders

Trump's America: The Design Community Strike Back on Social Media

In the week following the 2016 US Presidential Election, many designers have responded to the news that Donald Trump will be the 45th President of the United States with shock, awe and amusement. We're be examining the latter today (but if you want...

Posted by: Creativepool Editorial
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Leaders

Branston and mcgarrybowen help kids beat the back-to-school blues

With the summer holidays finally over and done with (at least if you're a parent) Branston is making back to school lunches extra special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s...

Posted by: Creativepool Editorial
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Leaders

Creative community called upon to back &Sons global fashion brand

The launch of a pioneering clothing brand &Sons invites members of the creative community to pledge for their style via a Kickstarter campaign calling on those within the creative industries to back a hardwearing, timeless and expertly crafted...

Posted by: Creativepool Editorial
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Industry

Creativepool's next Pool Party is heading back to Cannes

As the official partner of Cannes Lions Festival, Creativepool is taking their Pool Party concept to Cannes once again. The Pool Party Cannes 2016 is co-hosted with Greenlight and is an exclusive event inviting industry leaders and close friends to...

Posted by: Christie H.Kristensen
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Leaders

BBH London help Tesco bring back vinyl to the masses

Considering that most of the music ever released is now available for our listening pleasure at little more than the click of a button (as long as you have a stable broadband connection of course), it might seem a little regressive to think that...

Posted by: Benjamin Hiorns
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Sainsbury’s brings Christmas ads back down to earth

Last week, I blogged about the new John Lewis Christmas ad, #ManOnTheMoon. To say that it split opinion is certainly no understatement. Whereas I liked the rather sweet fairy tale where a small girl sends the man on the moon a telescope so that he...

Posted by: Ashley Morrison
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

Hovis brings back the Boy on a Bike

There's something undeniably warm, comforting and remarkably British about the classic Hovis ads. You know the ones. A child rides a rickety old bike through an idyllic countryside as the strains of Dvorak's “New World Symphony” yawn...

Posted by: Benjamin Hiorns

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