Displaying 1 - 36 of 214 results

*

Inspiration

All Roads Lead To Rome

For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...

Posted by: Tagmakers
*

Features

The picture-perfect downfall of Instagram… or not | #FutureMonth

Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...

Posted by: Creativepool Editorial
*

Workshop

Rewilding the smoothie space for innocent | #BehindTheIdea

London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...

Posted by: Creativepool Editorial
*

Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
*

Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
*

Leaders

How can we *truly* make a difference for the industry?

A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...

Posted by: Creativepool Editorial
*

Inspiration

In Memoriam Enzo Mari

When I design an object and people say, ‘Oh, well done!’, I unfailingly ask myself, ‘Where did I go wrong?’ If everybody likes it, it means I have confirmed the existing reality and this is precisely what I don’t...

Posted by: Richard Holman
*

Inspiration

Spotlight: Photographer Nigel Harniman on 30 years of shooting cars

“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...

Posted by: Creativepool Editorial
*

Leaders

Artfelt fills Sheffield Children’s Hospital with colour

Sheffield Children’s Hospital has been brightened up once again with illustrations created by artists including Jon Burgerman, which aim to “provide distraction” for young patients. The project has been funded by Artfelt, the...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
*

Inspiration

Beach Meets: Jayde Perkin

Continuing our series of recent grad interviews, we chatted to Jayde Perkin - her delicate watercolour illustrations are full of cute pastel tones, and fun representations of everyday life. Plus, I’m a sucker for an illustrated gallery scene...

Posted by: Beach London
*

Leaders

Top 5 Ads of the Week

McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...

Posted by: Benjamin Hiorns
*

Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
*

Inspiration

Meet Daub: The creative hospital workbook for children

The idea for Daub came about on a sleepless night back in 2013, when David Bennett’s son suffered an asthma attack and was admitted to Kings Hospital. The design director at OPX faced a long wait, and as the ennui of the evening took hold he...

Posted by: Kate Lewin
*

Inspiration

The top ten business card designs

From the most intricate folding cardboard and metal cards to contact details printed on balloons, the humble business card has developed into an art form in itself. With different cards out there trying to stand out and grab your attention more so...

Posted by: Creativepool
*

Features

The 'write' idea.

by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...

Posted by: Creativepool
*

Workshop

Opinions - What if a creative doesn't feel creative?

by Ashley Morrison I've been working very hard every single day for the past couple of weeks. Till silly o'clock. Being freelance, when the work comes along, I don't really feel able to say no. After all, in the current economic climate, to trot out...

Posted by: Creativepool
*

Inspiration

The yolk's on us - the Creme Egg story.

Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...

Posted by: Creativepool
*

Industry

Can Twitter clean up its act in the Elon Musk era?

The deal to acquire Twitter is done. Elon Musk has now completed his $44bn takeover of the social media company. But while many of us have been distracted by the ‘will he, won’t he?’ headlines over recent months, perhaps what we...

Posted by: Creativepool Editorial
*

Industry

Creating the unforgettable with Taxi Studio | #CompanySpotlight

Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...

Posted by: Creativepool Editorial
*

Workshop

How to hire a great retoucher – 5 top tips

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool Editorial
*

Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
*

Inspiration

The Intervention of Virtual Reality in Therapy

We have all witnessed the digital advancement prevailing in the real world. The near future is supposed to be a lot more technologically advanced. It’s because the technology of the Augmented and Virtual world has been applied to both science...

Posted by: fourthedesign 3d Visualization Animation- Multimedia design
*

Industry

Are we drowning in data?

Ask most marketing experts and they’ll tell you we are currently living through “the age of data” and given the facts and figures, it’s tough to argue. The global big data and business analytics market was valued at 169...

Posted by: Benjamin Hiorns
*

Inspiration

Welcome distractions

Some days I get to work from home. It’s not often or to a regular pattern, but one thing I have noticed is that the ‘distraction-pull’ is no greater or less than being in the office - which appears (from reading other’s...

Posted by: Richard
*

Inspiration

Websites - Design vs Functionality

I built my first website in December 1993. Back then, one had to create the HTML using a plain text editor, then view the page in a web browser called "Mosaic". Images were rudimentary... usually a "GIF" format, and they had to be relatively small...

Posted by: Tagmakers
*

Features

Better things to do: Why 1 in 4 admit to falling asleep on a video call

The video call has, in recent, post-pandemic times, become a pretty consistent part of the day for millions of us. It’s a strange phenomenon that bridges the gap between the physical meeting and the phone call and, for me at least, figuring out...

Posted by: Benjamin Hiorns
*

Inspiration

Missed the post

I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...

Posted by: Richard
*

Inspiration

Designing our time - The case for R&D and a 4-day work week

An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...

Posted by: ELSE London
*

Features

4 top tips for a successful creative job interview

Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...

Posted by: Hanover
*

Inspiration

Working From Home: Motivation, Productivity and Mental Health

According to a new survey by Nuffield Health, 80% of Brits feel that working from home has negatively impacted their mental health. Over a third (36%) said that not being in the same physical location as their colleagues has left them feeling unable...

Posted by: Hanover

Back to Magazine

ad: