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Features

Queen Elizabeth II – Why she was and always will be our media Queen

When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...

Posted by: Benjamin Hiorns
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Industry

The power of polylingual employees

Daniele Saccardi, Campaign Manager at Preply, uses his expertise to explain why offering language lessons to employees results in improved work ethic. In a world that is becoming more global and accessible by the day, language skills are like gold...

Posted by: Creativepool Editorial
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Inspiration

When the sky’s the limit, how do you find your creative niche? 

Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...

Posted by: Creativepool Editorial
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Leaders

Taking the unconventional route with Abb-d Taiyo | #GettingToKnow

For this week’s getting to know feature, we’ll be sitting down with Abb-d Taiyo, Co-Founder and Design/Production Director at design and impact agency Driftime. A man that styles himself as a “mentor and ethical design...

Posted by: Creativepool Editorial
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Inspiration

Exploring the true medium of light with Ken Gerhardt | #MemberSpotlight

"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...

Posted by: Creativepool Editorial
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Inspiration

Global creative calendar: September 2022

We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...

Posted by: The Darnell Works Agency
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Inspiration

How can I maintain brand relevance during uncertain times?

Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...

Posted by: Creativepool Editorial
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Inspiration

Why accessibility must be the very foundation of design

With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the creative conscience of Chrissy Levett

Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal Colleg​e of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...

Posted by: Creativepool Editorial
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Inspiration

Design maturity: How to overcome those growing pains

When design operates in the right conditions, it unlocks measurable growth and drives customer satisfaction. But, often, design and design teams are isolated from the core of the business. When this happens, objectives become siloed and businesses...

Posted by: ELSE London
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial
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Inspiration

Riding the new wave of inclusion with Wunderman Thompson 

We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...

Posted by: Benjamin Hiorns
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Features

The Evolution of Streaming Meets Technology

Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...

Posted by: Creativepool Editorial

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