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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

MEC Commerce prepares for launch

MEC has announced the launch of MEC Commerce, a specialist e-commerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create “A leading edge” for the agency’s clients in the constantly changing...

Posted by: Creativepool Editorial
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Leaders

X marks the spot for Dynamo and Fiat

Magic isn't real. But illusion is a powerful tool. The past few years have seen magicians suddenly become cool again, with entertainers such as Derren Brown (despite his protestations, he is a magician in the traditional sense) and Bradford's very...

Posted by: Benjamin Hiorns
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Leaders

Is social media making bullying acceptable?

It could be argued we might all benefit from a little digital detox, and TV presenter Sue Perkins has announced she's going to be spending some time away from Twitter. Unfortunately this isn't a lifestyle choice. She's actually been forced off the...

Posted by: Magnus Shaw
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Leaders

McDonald's urge India to go offline

Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...

Posted by: Creativepool Editorial
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Leaders

Grey London go bold for Vodafone 4G campaign

Grey London recently unveiled its first work for Vodafone UK since the business was consolidated into the agency back in February. The shop was appointed to the Vodafone UK roster back in March 2014, but was named lead creative agency in February...

Posted by: Creativepool Editorial
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Leaders

James Corden channels his inner hipster

I'll be honest here, I never got Gavin and Stacey, and furthermore, I never got James Corden. Granted he comes across as an affable enough bloke in interviews, and as a stockier gentleman myself, it's nice to see a man with a little more junk in the...

Posted by: Benjamin Hiorns
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Leaders

MasterChef winners look to Cardiff for Asian inspiration

Two former finalists from the enduringly popular (and jarringly loud) BBC reality TV series MasterChef have looked to the Cardiff-based consultancy Bluegg for help in launching their new Asian-inspired takeaway business. Larkin Cen and Dale Williams...

Posted by: Creativepool Editorial
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Leaders

WPP and Facebook strengthen their partnership

WPP's Data Alliance and Facebook this week announced that they will be deepening their global partnership in order to give marketers access to new data-driven solutions that deliver personalisation at scale on Facebook. The multi-year partnership is...

Posted by: Creativepool Editorial
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Leaders

The Adcolor Awards hit the Big Apple

ADCOLOR, the nonprofit organisation whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries, has announced that this year's 9th Annual ADCOLOR Industry Conference and Awards will take...

Posted by: Creativepool Editorial
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Industry

Make It Count

The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including Google Year In Search (R/GA), #LikeAGirl (Leo Burnett Toronto), The World’s Toughest Job (Mullen), A Trip Out...

Posted by: Creativepool Editorial
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Industry

The 2015 Annual Launch Party at Mother London

What a night! Celebrating the best creative work in the 2015 Annual at one of the coolest agency offices in London could not have gone better. It was great to see the interactions and connections built on Creativepool translate from digital to the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Leaders

TBWA announce some big changes

TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...

Posted by: Creativepool Editorial
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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M&C Saatchi give colour and humour to TfL fares

M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network. Running across...

Posted by: Pumpkin
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Leaders

Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
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The 2015 Annual Winners

It was very difficult for our judges to select the best work from the amazing pool of talent which appeared on the Annual Shortlist. Our panel of judges reviewed work from the 14 different sections below, for which the Top 4 and People's Choice have...

Posted by: Creativepool
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Archibald/Williams The full-service Australian agency Archibald/Williams has appointed Chris Yong as managing director, with 

Yong bringing over 13 years experience in Australia and the UK to the agency.

 Prior to joining A/W, Yong was...

Posted by: Creativepool Editorial
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Leaders

HS2 shoots ahead with Design Visions

Former Design Council chief executive David Kester has been working with top designers such as Thomas Heatherwick, Paul Priestman, Simon Sankarayya and Sophie Thomas to create a complete “Design Vision” for the planned £42.6 billion...

Posted by: Creativepool Editorial
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14 day celebration for creative, tech & converging industries

Digital Shoreditch Festival 2015 - register your Open House & get listed in The Source V4 now! Calling all studios, co-working spaces, venues, galleries, restaurants, maker spaces, cinemas, awesome meetup networks and more! Over 15,000 people from...

Posted by: Digital Shoreditch
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Leaders

Ogilvy & Hogarth join forces

Yesterday, Ogilvy & Mather announced an exciting partnership with Hogarth Worldwide, their sister WPP company. H&O (Hogarth & Ogilvy) is a new company, a joint venture between the two power houses that brings the resources and technology of the...

Posted by: Creativepool Editorial
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Leaders

Maurice Lévy talks retirement and David Guetta

During the first day of Advertising Week Europe in London yesterday (March 23), Publicis Groupe head honcho Maurice Lévy spoke about his longstanding rivalry with WPP boss Martin Sorrell and dropped some not-so-subtle hints about his succession...

Posted by: Creativepool Editorial
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Industry

Advertising Week Europe Live Streaming from the Newsroom Studio

Live from the Advertising Week Europe Newsroom Studio Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues...

Posted by: Advertising Week
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Advertising Week Europe Live Streaming from #AWEurope Underground

Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March ​ 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...

Posted by: Advertising Week
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Industry

Advertising Week Europe Live Streaming from the ADARA stage

Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...

Posted by: Advertising Week
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Leaders

The Ultimate Responsive Logo

Fugue Website The New York-based design agency Sagmeister & Walsh has taken a very musical approach with their visual identity for Fugue, a cloud software management brand with a distinctly stylish vibe. The idea was to create an identity that stood...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch.

 Vivid Sydney is a festival of light that transforms the Harbour City with its...

Posted by: Creativepool Editorial
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Leaders

Preparing for Launch: Launches of the Week

KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...

Posted by: Creativepool Editorial

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