Displaying 145 - 180 of 236 results
Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...
Posted by: Creativepool Editorial
Depending where you reside in the UK, you may be a listener to XFM. The original home of Ricky Gervais and Stephen Merchant, its format has largely been studenty, with a playlist dedicated to indie guitar bands, and a presenter roster of music buffs...
Posted by: Magnus Shaw
Eric Yahnker is all about intricate pencil work, pop culture puns and a serious approach to his work. He doesn’t make it easy to dismiss his work as pastiche, mainly because his finger is superbly on the pulse of contemporary society. Whether...
Posted by: Jade French
OK, just one more Cannes piece, but this is a quick (and fun) one we promise. Lion sitting As young creatives visiting Cannes Lions, creatives Mate Nagy, Aniko Toth and Adam Erdesz wanted to find a way to meet the most interesting people and start...
Posted by: Creativepool Editorial
How much time do you spend looking at a candidate’s CV? I know when I was a recruiter I usually didn’t spend more than ten seconds scanning through and less if I wasn’t totally engaged. A job seeker probably takes the same amount of...
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A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...
Posted by: Creativepool Editorial
Live from Ronnie Scott's Jazz Club 47 Frith Street Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the Advertising Week Europe Newsroom Studio Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues...
Posted by: Advertising Week
Live from the Advertising Week Europe St James's Church Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...
Posted by: Advertising Week
Live from the Advertising Week Europe YouTube Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the Advertising Week Europe ITV Stage at Princess Anne Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's...
Posted by: Advertising Week
Iv'e never been a fan of vast spaces. I wouldn't exactly call myself a hobbit or anything, but Iv'e always favoured a cozy environment over an elaborate, expansive one. It might have something to do with my upbringing. For the first 15 years of my...
Posted by: Benjamin Hiorns
Whilst I have already spoken at great length about the Super Bowl and its subsequent ad war, I really was not expecting the board to be swept almost completely clean by a surprise ad featuring Bryan Cranston as Walter White from the iconic AMC drama...
Posted by: Benjamin Hiorns
Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...
Posted by: Creativepool Editorial
As the mornings grow darker and colder and the winter chills creep in, the desire to stay in bed wrapped in the duvet for an extra hour gets stronger. Most of us would love the opportunity to change our working patterns to suit our lifestyle better...
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I must be getting old. I'm still in my forties, but something fundamental has changed in the creative business; something I don't recognise and don't much like. I was a punk, when that was a thing, and I was certainly a truculent teenager, but for...
Posted by: Magnus Shaw
As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...
Posted by: Magnus Shaw
Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...
Posted by: Magnus Shaw
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...
Posted by: Magnus Shaw
The image you see below is not a photograph. It is actually a finger painting by Kyle Lambert using the app Procreate on an iPad Air. Kyle’s incredible painting of Morgan Freeman took over 200 hours of work and an astonishing 285,000...
Posted by: Creativepool
"All branding is about setting yourself apart and trying to be clear to your audience or customers that you stand for this set of values.” Absolutely spot on…and so it should be, because those words of wisdom come from Martin Lambie-Nairn...
Posted by: Ashley Morrison
Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...
Posted by: Source
By Magnus Shaw It was a hell of a brief. The Home Office had a thing called the National Drugs Helpline, which was rightly considered to be terribly staid, unappealing and out of touch. So, a decade ago, several agencies were asked to pitch...
Posted by: Creativepool
"We listen, we create, we engage, we transform, we grow." What do you actually do? I am a creative director with over 10 years' experience of running a successful, digital and marketing agency. I'm someone who thrives on the challenge of a new...
Posted by: Creativepool
Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...
Posted by: Creativepool
How do you get through a downturn if you're out of work or a freelancer? Well, there are a few basic things that apply to everyone in this situation. Here are a few of them... Look at your CV and ask yourself if it is pleasing to the eye and does it...
Posted by: Creativepool
by Michael Tomes. Or the alternative heading "Read this and you might just get the job you want". It has been a while since I have written to the candidates on Creativepool other than when I produce the Hot Jobs bulletin each week, and include a...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
Posted by: Creativepool
I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...
Posted by: Creativepool
What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...
Posted by: Creativepool