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Features

Spotlight - Den Cops - Designer and Photographer

I hate being in front of a camera, hence I'm behind it. Describe your work in one sentence. I'm a Pixelsmith and my work is a collection of digital sculptures telling little phantasmagoric stories. What's the most important thing you've learnt in...

Posted by: Creativepool
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Advertising

Behind the Idea: 8 sobering stories for the NZ Transport Agency

Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...

Posted by: Creativepool Editorial
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Features

The Week In Advertising

THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....

Posted by: Magnus Shaw
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Features

'Ello, 'ello, 'ello. What’s all this 'ere, then? #CuriousCop

Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...

Posted by: Ashley Morrison
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Features

Please peruse this article for your edification...and stuff...

The other day, somebody accused me of being “such a copywriter” about something or other. I think I’d used the word “malapropism” and nobody else in the room knew what it meant. My being called “such a...

Posted by: Ashley Morrison
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Inspiration

Now And Then. Photography of NYC

Marc Hermann is a professional news photographer born and raised in Brooklyn, New York. After several years of casually dabbling in video and post-production, Hermann picked up a still camera in 1996, at the age of 14, and has been hooked ever since....

Posted by: Creativepool
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Advice

Opinions - Doing bird. Should Twitter be policed?

by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...

Posted by: Creativepool
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Features

Is an Internet Without Advertising Possible?

What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....

Posted by: Studio Black Tomato
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Features

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Trends

Colour me impressed - Shutterstock predicts the Colours of 2020

According to Shutterstock, the company that knows a thing or two about colour, it’s bold, saturated hues that are expected to dominate many of 2020’s top creative campaigns. It’s that time of year again where company’s start...

Posted by: Benjamin Hiorns
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Advertising

Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

Posted by: Big Buoy
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Features

How ad agencies can tackle sexual harassment

One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...

Posted by: Creativepool Editorial
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Careers

How ads are born

One of the most frequent questions I get from students is: "What are the steps a project goes through in an advertising agency?" Today, I'll take you through the process of an ad's lifecycle from the initial briefing to the final execution. This is...

Posted by: Kevin Forister
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Trends

Does advertising lack originality?

They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...

Posted by: Ryan Watson
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Design

Byron marks 12 years in the UK with new brand identity

It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...

Posted by: Creativepool Editorial
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Features

How travel brands can use influencers for global growth

Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...

Posted by: Aaron Brooks
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Advertising

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
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Careers

A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

Posted by: Kevin Forister
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Design

How to visualise the fear of public speaking

Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...

Posted by: Creativepool Editorial
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Advertising

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: You can't explain Zakri Williams' surreal sketches

Don’t try to understand what’s going on in Zakri Williams’ surreal sketches, says the freelance illustrator. Just enjoy the complexities of the drawings, which he creates with fine-liners, ballpoint pens, pencils and...

Posted by: Creativepool Editorial
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Advertising

D Double E voices first UK Christmas ad for IKEA

UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...

Posted by: Creativepool Editorial
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Advertising

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Careers

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Mr. Write
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Design

Design in Motion Festival takes over Amsterdam Centraal Station

The Design in Motion (DEMO) Festival will take over the Netherlands' largest train station, Amsterdam Centraal for 24 hours this week by showcasing some of the best work in the space on 7 November. The city's biggest public transport spot welcomes...

Posted by: Creativepool Editorial
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Trends

The font resource guide

Have you ever seen a typeface you really liked in public and wish you knew how to figure out what font it was? Also, where the heck do you go to download awesome fonts for free? Today, we scour many resources to help you identify and pick fonts for...

Posted by: Kevin Forister
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Features

Are brands doing enough for the planet?

The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...

Posted by: Clarity
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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

Posted by: Portfolio Recruitment (AKLD) Limited
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Trends

How brands embraced Halloween in 2019

It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...

Posted by: Creativepool Editorial

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