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Features

Six serious celebrity side hustles

Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Inspiration

All Roads Lead To Rome

For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...

Posted by: Tagmakers
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Inspiration

Win The Customer - Not The Sale

If your're in "Sales" you've probably been a delegate or participant in scores of presentations where some "guru" gives advice on how to sell something. Goodness knows how many of us have been subjected to these usually boring and ultimately futile...

Posted by: Tagmakers
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Features

Better things to do: Why 1 in 4 admit to falling asleep on a video call

The video call has, in recent, post-pandemic times, become a pretty consistent part of the day for millions of us. It’s a strange phenomenon that bridges the gap between the physical meeting and the phone call and, for me at least, figuring out...

Posted by: Benjamin Hiorns
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Inspiration

Surfing the shitegiest

You’d be forgiven for thinking that a job that demands you spend a good deal of time casting around for ideas isn’t really a job at all. You might as well be recompensed for daydreaming; it could easily be mistaken for a very similar...

Posted by: Richard
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Features

10 side hustles that became hugely successful businesses

Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...

Posted by: Creativepool Editorial
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Inspiration

Missed the post

I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...

Posted by: Richard
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Workshop

Anonymous Hosting and Online Anonymity

You are not the only one trying to keep your web host's IP address and domain name hidden from the public. No wonder, based on all the easy ways to find out who is hosting a website, including WHOIS (domain registration records), the payment methods...

Posted by: Anna Koretskaya
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial
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Features

Ahead of the game in stand design - Interview with Rebecca Barbara Sant

Being an exhibitor at an industry event or trade show like Sigma, offers companies a unique opportunity to attract and engage with prospective customers. It’s the perfect place to create a positive first impression and generate new leads. But...

Posted by: The Authentic Brief
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Inspiration

Legends of design – Zaha Hadid | #HistoryMonth

While many people outside of the creative realms might be more aware of her famously beautiful offspring than the woman herself, for those in the world of design, and particularly architecture, Zaha Hadid is basically the David Bowie of design. When...

Posted by: Benjamin Hiorns
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Inspiration

That’s not writing, that’s typing

For someone who’s supposed to draw for a living, I seem to spend a lot of time typing. Of course some people who type for a living make amazing things. Lines of code are amazing, I wish I could fathom it. And what some call typing others...

Posted by: Richard
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Inspiration

Brand connection through storytelling | #BehindTheBrand

One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...

Posted by: Glenn Rummler
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Inspiration

Ads that made history - Meet the superhumans | #HistoryMonth

It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial
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Features

Global creative calendar: August 2022

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Features

News to me - What does the news really need to look like anyway?

In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...

Posted by: Richard
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Industry

"Optimism first, quality second" | #GettingToKnow SHARE ECD Alex Hill

Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...

Posted by: Creativepool Editorial
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Inspiration

Riding the new wave of inclusion with Wunderman Thompson 

We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...

Posted by: Benjamin Hiorns
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Workshop

How to maximise your inbound marketing impact with web scraping

Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...

Posted by: Creativepool Editorial

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