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Industry

Broadcasting the Mars rover landing with Ocean Outdoor - #BehindTheIdea

How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...

Posted by: Creativepool Editorial
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Leaders

Chervelle Fryer tackles ocean waste with the 'Ocean Plastic Book.'

Chervelle Fryer has illustrated the world's first children's book produced completely from recycled ocean plastic. A kid's book against ocean waste, made from ocean waste. More than 8 million tons of plastic end up in the oceans every year. By 2050...

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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

Ocean become first OOH operator to join BCMA

In a move which further marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group has been named the first UK player to join the Branded Content Marketing Association (BCMA)....

Posted by: Creativepool Editorial
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Leaders

Ocean Outdoor and krow celebrate Adam Peaty British Olympic victory

Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean Outdoor has scheduled the...

Posted by: Creativepool Editorial
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Leaders

Crossing Borders: How business stumbled over design

We live in the age of design. We've seen Accenture buy design firm Fjord, making the international consulting firm the latest member of the club of multifaceted companies that are integrating studios. Accenture isn't doing its design savvy moves...

Posted by: Harry Elonen
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Inspiration

The Glass Art of Hiromi Takizawa

Uniting glass and emotion, Japanese born Hiromi Takizawa has changed the rules, creating a new paradigm of conduct for heated glass that succumbs to her conscious and her subconscious. Displaying a mastery of the medium, she uses shape, reflection...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Snacks, whales, dolphins and other stories

BrandOpus - 9NINE 9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named “9Bar,” the brand needed to elevate itself...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

Posted by: Creativepool Editorial
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Leaders

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Ocean Outdoor - Team GB Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue...

Posted by: Creativepool Editorial
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Leaders

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Ocean Outdoor - Team GB Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio. As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign,...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Archibald/Williams The full-service Australian agency Archibald/Williams has appointed Chris Yong as managing director, with 

Yong bringing over 13 years experience in Australia and the UK to the agency.

 Prior to joining A/W, Yong was...

Posted by: Creativepool Editorial
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Inspiration

What do 'cargo cults' tell us about marketing psychology?

If advertising is about anything, it's about influence and persuasion. So allow me to tell you a tale which perfectly illustrates the strange and mysterious ways in which the human psyche is influenced and persuaded. This is the story of a man who...

Posted by: Magnus Shaw
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool

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