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Displaying 505 - 540 of 2018 results

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Workshop

How to choose an animation studio

Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...

Posted by: Creativepool Editorial
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Workshop

How to hire a great motion graphics designer

The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...

Posted by: Creativepool Editorial
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Features

Nostalgic this Christmas? Festive ad trends for 2022 | #HolidayMonth

Christmas is coming earlier than ever and it’s easy to see why. The festive season has always been seen as a soothing balm for the winter blues and things have never been bluer. But with things so unremittingly bleak, do we really want to be...

Posted by: Benjamin Hiorns
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Workshop

10 FREE recession-proof creative tools you didn’t know you needed

Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...

Posted by: Benjamin Hiorns
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Workshop

How to choose a branding agency

For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...

Posted by: Creativepool Editorial
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Industry

Can Twitter clean up its act in the Elon Musk era?

The deal to acquire Twitter is done. Elon Musk has now completed his $44bn takeover of the social media company. But while many of us have been distracted by the ‘will he, won’t he?’ headlines over recent months, perhaps what we...

Posted by: Creativepool Editorial
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Features

Is the pitching process broken and how can we fix it?

Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...

Posted by: Benjamin Hiorns
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Features

Top 5 mental health tips for freelancers | #MentalHealthMonth

There is a lot to be said for the life of the freelancer. The freedom, the flexibility, and the lack of people to answer to (besides your clients, of course) makes it a tempting path for many. I myself was tempted 15 years ago now and I’ve...

Posted by: Benjamin Hiorns
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial
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Leaders

Podcaster Holly Moore on how anything is possible | #GettingToKnow

Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...

Posted by: Creativepool Editorial
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Workshop

How to choose a web design agency

While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...

Posted by: Benjamin Hiorns
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Workshop

How to hire a great retoucher – 5 top tips

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool Editorial
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Workshop

How to choose a production agency

It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...

Posted by: Creativepool Editorial
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Workshop

How to hire a great branding designer – 5 top tips

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance creative director?

Creative directors are amongst the most coveted individuals in the creative industries. They are generally recognised as kings and queens of their respective fields - masters of all trades that can wield relationships as confidently as they wield...

Posted by: Creativepool Editorial
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Workshop

How to choose a PR agency

For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...

Posted by: Creativepool Editorial
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Workshop

How to hire a great art director – 5 top tips

Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance copy editor?

“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...

Posted by: Creativepool Editorial
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Inspiration

Opening a gateway to the future | #BehindTheIdea

Global technology brand HONOR recently announced “Gateway to the Future,” an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA 2022 keynote, the brand challenged two popular artists...

Posted by: Creativepool Editorial
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Features

Queen Elizabeth II – Why she was and always will be our media Queen

When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...

Posted by: Benjamin Hiorns
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Inspiration

Exploring the true medium of light with Ken Gerhardt | #MemberSpotlight

"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...

Posted by: Creativepool Editorial
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Inspiration

UK Creative Festival 2022

As a special offer to our Creativepool followers we are offering the first 50 people that email us directly on [email protected] a discount code that reduces the full delagate pass from £450pp to £150pp. This years line up of speakers on...

Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Industry

How little or how much? The problem with value

A little story: My son is at art school here in Shrewsbury, where they’ve recently had their end-of-year exhibition. During the event, he managed to get a commission and a sale. When asked for a price, he froze for a few seconds and then...

Posted by: Tony Clarkson

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