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Industry

Epica Awards 2019 deadline extended

The Epica Awards, the only global creative awards judged by the press - including Creativepool - has extended its deadline for entries giving you two additional weeks to submit your work. Epica honours the year’s best work in the fields of...

Posted by: Creativepool Editorial
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Workshop

6 ways to get commissioned as an illustrator

Getting your first commission as a creative in any field can be tough, but with self-belief, perseverance and a solid plan of action, you can bag that first client and kick on. Following a recent interview with California-based freelance cartoonist,...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Leaders

Mixed reality will have as big an impact as iPhone

The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...

Posted by: Ryan Watson
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Workshop

Top 5 tips on getting the most from your profile

Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...

Posted by: Michael Tomes
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Inspiration

Member Spotlight: Port Elizabeth and beyond with illustrator Rebecca Hayter

Freelance illustrator Rebecca Hayter lasted just three months in her role at a design company before following her heart and going it alone. While the structure, salary and guaranteed workflow were nice for a while, her personal beliefs and stance on...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Moving and shaking with art director David Simoes

Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: 3D artist Elena V Miller's concepts know no bounds

Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...

Posted by: Creativepool Editorial
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Workshop

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Inspiration

Desperados set to intoxicate the dance world with Paintworks

Dance music festivalgoers are in for a colourful treat this summer as tequila-flavoured beer brand Desperados launches a new body-painting experience at a series of events in the UK. The Paintworks activation, developed by creative agency Twelve,...

Posted by: Creativepool Editorial
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Workshop

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Industry

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Industry

Last chance for Annual 2019 launch party tickets

The launch party for the Creativepool Annual is fast approaching when some of the biggest names in the creative industry will gather to hear who’s won and been published in this year’s book. The Annual will once again present a...

Posted by: Creativepool
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Workshop

How healthy are your freelance business finances?

Working as a freelancer in the creative industry is highly rewarding, but it can also be a daunting process to keep on top of your finances being out on your own. There’s lots to think about including whether the rules of operating as a sole...

Posted by: Creativepool Editorial
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Leaders

Are white male creative directors ruining advertising?

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
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Leaders

Continuous innovation: How to do new things when everyone's always busy

Many modern digital teams have established a strong process and culture of continuous delivery across their core products, which has led to an increased demand on designers, engineers, product managers and so on. From here, through solid design...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Chris Hirst

Prior to being named global CEO of Havas Creative, Chris Hirst was CEO and chairman of Havas UK and Europe. As UK CEO, he led 1,800 people across both creative and media disciplines, so he knows a thing or two about management. Recently, he wrote a...

Posted by: Creativepool Editorial
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Leaders

Sir John Hegarty airs concern over Brexit

Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.” Hegarty, the...

Posted by: Ryan Watson
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Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Creativepool Editorial
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Industry

Annual 2019: People's Choice and Influencer of the Year voting open

Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...

Posted by: Creativepool Editorial
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Leaders

How WeChat and TikTok are making China unmissable

China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital creative...

Posted by: Creativepool Editorial
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Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

Posted by: Ryan Watson
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Leaders

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

Posted by: Creativepool Editorial
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Industry

Annual 2019 judges revealed

Creativepool has announced the full line-up of judges for this year’s Annual 2019, which is currently open for submissions from individuals, agencies and brands across 31 different categories. Key names from a host of top international...

Posted by: Creativepool Editorial
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Leaders

How to get the most out of blockchain

There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...

Posted by: Creativepool Editorial
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Industry

Annual 2019 deadline extended

Creativepool has extended the entry deadline for its annual awards competition, which means you have two more weeks to submit your work. Annual 2019 brings a fresh approach to awards by offering entrants a unique platform to celebrate their creative...

Posted by: Creativepool Editorial
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Leaders

How to spot a Twitter bot with Gravity Road

Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...

Posted by: Creativepool Editorial
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Industry

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson
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Leaders

Agencies under increasing threat from influencers

The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...

Posted by: Creativepool Editorial
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Leaders

Only 4% of brands have succeeded with AI

Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk. Simon Richings, ECD, and Miguel Alvarez, director of technology,...

Posted by: Creativepool Editorial
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Workshop

Culture is more important than talent, says Havas CEO

The culture at a company is more important than the talent employed, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London festival and shared his thoughts on what makes a great leader...

Posted by: Creativepool Editorial
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Industry

How KFC told Suppertime Stories for Annual 2018

Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...

Posted by: Ryan Watson
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Leaders

Advertising is not a craft, it's a business - Sir Martin Sorrell

The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...

Posted by: Creativepool Editorial

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