Displaying 1009 - 1044 of 1330 results
'The Creative Industries' - it's a phrase we hear all the time, isn't it? But what exactly does it mean? Well, if you're a government statistician, it refers to : public relations and communication activities; advertising agencies ; and media...
Posted by: Magnus Shaw
I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...
Posted by: Magnus Shaw
The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...
Posted by: Magnus Shaw
As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...
Posted by: Magnus Shaw
So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...
Posted by: Tribe Marketing
If there's one thing HM Coalition Government don't like, it's spending money on public services. Yes, they're really very adamant that nothing more than the absolute minimum needed to keep us slaving away and stumping up our taxes, is available....
Posted by: Magnus Shaw
For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...
Posted by: Magnus Shaw
I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...
Posted by: Creativepool
For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...
Posted by: Magnus Shaw
Christmas is rather a competitive activity, isn't it? From those rather ghastly households attempting to out-decorate their neighbours by festooning their brickwork with flashing reindeer, to the restaurants fighting to see who can charge the most...
Posted by: Magnus Shaw
Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...
Posted by: Magnus Shaw
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw
A short animation to say Merry Christmas and thanks for your support in what has been a big year of changes for us at Creativepool. Merry Christmas everyone! Thanks to Darren Thompson for helping us create our festive greeting.
Posted by: Creativepool
So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...
Posted by: Magnus Shaw
Threadless is a creative community that makes, supports, and buys great art. It has evolved from an online t-shirt design company into an international community-driven design platform featuring merchandise designed by and for its fan base of nearly...
Posted by: Creativepool
Madeit is a whole new way for you to network, showcase and get exposure for the work that you or your company does. Madeit shows the true interactions that a person, company and client has with each piece of work. Think of it as a visual CV based on...
Posted by: Creativepool
Not that I have anything against festive cheer, but for some reason, this sometimes means that good taste seems to vanish completely, and this could not be more true when it comes to Christmas songs. With videos featuring a load of scouse wigs and...
Posted by: Creativepool
I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...
Posted by: Magnus Shaw
Until recently, I can't say I was overly familiar with the nu-metal band Lostprophets. Now I don't think I'll ever forget them. The crimes to which their former singer has admitted are so monstrous, they leave even the most jaded person reeling and...
Posted by: Magnus Shaw
"All branding is about setting yourself apart and trying to be clear to your audience or customers that you stand for this set of values.” Absolutely spot on…and so it should be, because those words of wisdom come from Martin Lambie-Nairn...
Posted by: Ashley Morrison
Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...
Posted by: Magnus Shaw
These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...
Posted by: Ashley Morrison
The Lovie Awards took place in London's Old Street for it's third year, celebrating incredible tech pioneers from across Europe. Creativepool was there to celebrate with the winners, thoroughly enjoying acceptance speeches from the likes of...
Posted by: Creativepool
Like most people in the creative industry, I know a fair few people who operate websites. Some of those sites are superbly designed and executed, others are a bit dull, and a minority are a right royal mess. It's also notable how few make real...
Posted by: Magnus Shaw
Many Creativepool readers are already well into their career, but it's clear a fair few are just starting out, possibly still seeking their first gig. If that's you, please stay with me. First, let me say that I recognise your wretched luck. You're...
Posted by: Magnus Shaw
I'm no statistician, but I can be fairly sure fewer people are watching movies at the cinema with every passing month. Netflix, Sky Movies, Film 4, downloads and DVDs are all conspiring to keep film buffs glued to the sofa and away from the big...
Posted by: Magnus Shaw
As a kid, I was very fond of the word 'wacky' - largely because it featured in the title of my favourite TV shows 'Wacky Races' (if you're too young to remember it - find it on the web, you'll be glad you did). As an adult, I'm less keen. It has some...
Posted by: Magnus Shaw
Tell us a bit about you Dom... I’m a Liverpool lad who studied Fine Art at Uni, but then got interested in digital in the process. Straight from graduating in 1998 I joined an ISP which gave me my foundation in all things internet, then went...
Posted by: Fat Media
Today, I've decided to take a trip down memory lane by compiling several images that show what popular websites used to look like before they became big. From Facebook and Twitter to Google and eBay, the images show exactly how far web design has...
Posted by: Creativepool
In today’s job market, recruiters are placing more emphasis on job seeker personalities depicted on social media profiles and creative resume enhancers than they are single sheet summary of their careers.The vehicles for the presentation of the...
Posted by: Creativepool
Digital designs for mobile and tablets that will inspire you to create more user friendly and visually appealing designs. These impressive designs from a selection of our members make up some of our favourite to have landed on Creativepool...
Posted by: Creativepool
You're familiar with the notion of 'bloopers', I'm sure. 'It'll Be Alright On The Night' has been cataloguing the trips and slips of TV production for decades, while 'You've Been Framed' records disasters on the home front - usually involving elderly...
Posted by: Magnus Shaw
The famous face is one that is not only highly recognisable, but also one that lends itself to many different forms of art. The world is obsessed with famous people and it's these faces that allow for a plethora of art to be created. Some have been...
Posted by: Creativepool
Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...
Posted by: Magnus Shaw
One Minute Briefs is a concept borne out of the minds of Nick Entwistle and James Clancy who run The Bank Of Creativity. It's designed to change the way people think about advertising, change the way in which creatives work and also provoke a lot of...
Posted by: Jessica Hazel
You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...
Posted by: Ashley Morrison