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And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...
Posted by: Antonino Lupo
Earlier this summer, Matthew Williams‘ was appointed Creative Director of the French fashion house of Givenchy. Shortly after the announcement, Quartz reported about a recent study published by the investment company Bernstein. The report...
Posted by: Maksimilian Kallhed
Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...
Posted by: Creativepool Editorial
It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...
Posted by: Antonino Lupo
Cheddar Creative is a creative agency with a difference. They deal in campaigns that are unorthodox, engaging and create innovative user experiences peppered with moments of delight. They deal is creative that is crafted to inspire trust, credibility...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...
Posted by: The Darnell Works Agency
It’s getting harder to step your foot in that creative door. With agencies focusing on awards and “big achievements”, we tend to focus more on titles and lose sight of personal development. Sophia Luu argues it’s time to scrap...
Posted by: Creativepool Editorial
Following an influx of newbies to the creative and design teams we wanted to start a ritual for our people to come together socially. This would be a regular calendar event they would look forward to, input into and that would add an insight into the...
Posted by: Proximity London
New research shows that UK employees feel at their most creative in the morning, with 11:05am being the peak time for productivity. The study, from innovation funding specialist MPA Group, also shows that surprisingly 86% of workers can’t be...
Posted by: Creativepool Editorial
Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...
Posted by: Creativepool Editorial
This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...
Posted by: The Darnell Works Agency
We are about to enter an Age of Creativity; successful Leadership will be about creating cultures that encourage creativity and help employees unlock the four creative superpowers of Maker, Hacker, Teacher and Thief. As technology continues to...
Posted by: Daniele Fiandaca
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Though your portfolio is your golden ticket to obtain that job interview, your Résumé is the ad that leads them there. I hope this helps you out as you start to construct your Creative Résumé and prepare to break into the advertising industry.
Posted by: Kevin Forister
The Annual is a spectacular celebration of creativity and diversity. With 27 categories shining a light onto the best creative work, a further 10 categories celebrate the people, teams and companies that breathe life into the projects. As the only...
Posted by: Creativepool
BrandOpus - Twinings Global brand design agency BrandOpus has designed a new London Edition range of teas for long-term brand partner Twinings. London is the place where it all began for Twinings. To celebrate everything they love about their home...
Posted by: Creativepool Editorial
Real-life Iron Man sets world speed record Richard Browning set a Guinness World Record this week for the fastest speed in a body-controlled jet engine power suit. The founder and chief test pilot of British tech company Gravity Industries reached a...
Posted by: Creativepool Editorial
You’ve heard of writer’s block. This is something that happens to most writers at one time or another. They just run out of ideas, and they need to find ways to deal with writer’s block. The same thing happens to designers. Often,...
Posted by: Jane Hurst
Opinion by Tom Fenwick-Smith, Creative Director, REWIND Back when I began my journey in advertising, digital advertising was pretty niche - above-the-line was still king; Facebook and Twitter were the new kids on the block. We knew they were going...
Posted by: Magnopus
LadBible/The Plastic Oceans Foundation - Trash Isles Environmental charity The Plastic Oceans Foundation has launched a campaign to tackle a country-sized problem currently facing our planet: an area of trash equivalent to the size of France...
Posted by: Creativepool Editorial
If you work in an industry that involves creativity, you are probably used to working at some pretty strange hours. That sort of just seems to come with the territory. But, this can end up backfiring on you when you find yourself working at all hours...
Posted by: Jane Hurst
Whilst it has received something of a critical mauling and is the kind of concept that will cause more than a few adult eyes to roll (especially if they’ve been dragged along by the scruff of the neck to see it), The Emojii Movie at least...
Posted by: Benjamin Hiorns
Sid Lee - Fuel Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Within the Creative Recruitment Sector, we notice the importance and advantage of having specific industry or market knowledge more and more. Carving out your own niche, becoming an expert within a specific area or sector (beyond Creative, think...
Posted by: ADLIB
AMV BBDO is introducing a new employment policy aimed at boosting numbers of female creatives in the agency (and ultimately, the wider industry) by offering permanent, half-time roles. The new programme is designed to identify the best female...
Posted by: Creativepool Editorial
Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...
Posted by: Benjamin Hiorns
The Creative Circle has announced the launch of The Creative Circle Foundation, as the longest running advertising awards body in the UK aims support greater diversity in the Britain’s creative departments of the future. Furthering its mission to...
Posted by: Creativepool Editorial
Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...
Posted by: Benjamin Hiorns
In 2016, Project Literacy’s Alphabet of Illiteracy campaign, created by FCB Inferno for Pearson, the world’s leading learning company and founding partner of Project Literacy, raised awareness of the shocking impact of illiteracy on the world as...
Posted by: Creativepool Editorial
This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...
Posted by: Creativepool Editorial
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...
Posted by: Creativepool Editorial
The New Black, situated next to the “Walkie Talkie” building on Philpot Lane in London, is a revolutionary new coffee experience. Conceived and founded by Malaysian-born British design consultant Phoa Kia Boon, it offers an exclusive collection...
Posted by: Creativepool Editorial
Brands, politicians and communicators need to break the anger cycle that fuelled Brexit and brought Trump to the White House to successfully engage the public, BMB’s top team has warned. At the Eurobest festival in Rome yesterday (Wednesday,...
Posted by: Creativepool Editorial