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Technology

Supercharge Your Creative Studio With Team

Managing a creative studio isn’t easy. Studios and agencies who have survived the lean years are now facing the challenge of carefully navigating growth, if they’re to thrive. This improvement in the creative economy is great news, but...

Posted by: Thrive
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Awards

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson
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Features

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Careers

Challenges ahead for Creative Recruitment in the SW

Our recent Creative Employment Survey revealed an optimistic outlook with 39.5% of respondents sure that growth is ahead. But what are the anticipated challenges that may lie ahead for the creative industries? Although 76.7% of respondents think that...

Posted by: ADLIB
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Advertising

The creative back slapping machine from Grey London

Matt Kennedy and Georgia Horrocks are a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take adland by storm with their new innovative piece of wearable tech: The...

Posted by: Creativepool Editorial
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Careers

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

Posted by: Gemini People
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Features

10 things which have disappeared from creative studios

I kicked off my creative career in an advertising agency on Fleet Street, twenty-odd years ago. Apart from the general excitement of actually being paid to write ads, I drew great inspiration from the very particular pieces of equipment around the...

Posted by: Magnus Shaw
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News

KV 'Pops' Sridhar to join SapientNitro as chief creative officer

It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...

Posted by: Benjamin Hiorns
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News

McCann HumanCare hires Auge Reichenberg as Executive Creative Director

It was announced on Tuesday this week that Auge Reichenberg, one of the most respected creative executives in healthcare communications, is to join McCann HumanCare, the consumer-focused health and wellness arm of McCann Health. She joins McCann from...

Posted by: Benjamin Hiorns
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Features

5 minutes with... Will Pyne - Executive Creative Director at Holler

Tell us what you do for a living and who you work for? Joint founder and Executive Creative Director of Holler. What does that involve? Leading and mentoring the creative team (50%) and running the business (50%) How did you get started in the...

Posted by: Creativepool
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Inspiration

Whatever happened to Creative Independents?

Back in the 1990's we had a big recession in the UK. It was bad times. Lots of agencies were hit and many people lost their jobs. As usual with this industry, quite a few talented creative folk found themselves out of work. But out of adversity...

Posted by: Creativepool
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Features

Creativepool Annual 2020 Spotlight: IMAX Creative

As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with Andrew Almendras, creative director at IMAX Creative, to discuss the company’s Brand Team of the Year gold award win. Andrew offered up...

Posted by: Creativepool Editorial
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Features

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Advice

How to run a successful creative hack

Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...

Posted by: Creativepool Editorial
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Inspiration

The cost of ambition in the creative industry

At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...

Posted by: Becky
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Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Careers

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Inspiration

Creative Crowdsourcing from Creative Communities

Creativepool's Creative Solutions Director, Heather Deacon, led a session at Advertising Week Europe last month to discuss the what, why, how, and when of sourcing creative from professional communities via crowdsourcing platforms and open ideation...

Posted by: Heather Deacon
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Trends

'Tis the season for festive creative

Cover image "Deer Santa" by illustrator Pete Ellis Whether they be a model maker, photographer, filmmaker, agency, agent or designer, it's a pleasure to see the amazing work that's uploaded every day by the Creativepool community. Here is a roundup...

Posted by: Heather Deacon
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Events

DWA brings you the October Creative Calendar, Part I

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency

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